Research On The Display And Interaction Of Cultural And Creative Products In Museums Based On AR Technology

As a way of inheriting and innovating traditional culture,cultural and creative products are favored and recognized by the public.However,at present,Chinese cultural products are mostly presented in display cases,shelves and other carriers.Consumers can only observe the external image,or only through the product manuals and the store staffs interpretation of the general understanding,obviously lack of man-machine interaction era limitations,and the transmission of cultural information is incomplete.That is,the macro display demand is contradictory with the micro display technology.AR technology,however,has features such as virtual-real integration,virtual-real synchronization and natural interaction,which can effectively solve the problems of single display of cultural and creative products,ineffective interaction of content and lack of sense of experience.This paper takes the cultural and creative products of Shaanxi Provincial History Museum as a case study and relies on AR technology to study the display of AR digital cultural and creative products by means of MDA theory,emotional design theory,user behavior analysis,service design tools and other methods.The main work is as follows:(1)Based on MDA theory,the display and interactive system reconstruction of cultural and creative products supported by AR technology.The research takes digital cultural creation as the object,and deconstructs it into three levels:underlying mechanism,dynamic gameplay and aesthetic model under the framework of MDA,to decode the corresponding new connotation of digital cultural creation at the level of function,interaction and appearance.Combined with the display mode and expression characteristics of AR technology expansion,the exhibition and interaction system of museum cultural and creative products based on emotional design is built.(2)User demand analysis and transformation of museum AR cultural and creative products.Combined with the actual application of AR cultural innovation in museums,this paper takes Shaanxi History Museum as an example,conducts scene deconstruction in the museum to explore the user needs,uses the Kano model to sort the importance of the needs,and then uses the empathy map,user experience map and other service design tools to analyze the needs.Finally,the design strategy of museum cultural and creative products based on AR technology is output from three levels:underlying mechanism,dynamic gameplay and aesthetic experience.(3)Application practice of AR cultural and creative design in Shaanxi History Museum.Based on the interactive system display and design strategy constructed in the first two stages,the interactive prototype design scheme is outputted into the digital cultural and creative products of Shaanxi History Museum and the AR display scene is built.Based on image recognition and SLAM spatial localization,the augmented reality module is designed and implemented.Finally,the scheme was tested and evaluated to confirm its effectiveness.Based on theories such as MDA theory and emotional design,this paper applies AR technology to the display and interaction of cultural and creative products to promote the interaction with consumers,so that the historical and cultural content in cultural and creative products can be fully displayed,and the inheritance and innovation between cultural and creative products and prototypes can be reflected,thus deepening users’ understanding of the connotation of cultural and creative products.The basic principles of AR cultural creative product display and interaction design obtained in this paper can not only conduct corresponding cultural and creative research and development for the relevant contents in Shaanxi History Museum,improve the breadth of social communication and economic benefits of the museum,but also provide a corresponding paradigm for the AR cultural and creative design of other cultural and cultural institutions,which has certain practical significance.