| Comics have a long history of development and a large audience,in the process of development also constantly derived a variety of types.If the new story cartoon absorbing the language of film and television to narrate has laid a foundation for today’s prosperous animation industry,then the emergence of dynamic cartoon expands the space for the development of cartoon in the new media era.With the continuous development and update of new media production technology and communication carriers,people’s habit of reading information has changed.One-way and passive reading mode can no longer meet people’s needs.Multi-dimensional,interactive and more immersive experience has become people’s expectation for reading.Dynamic cartoon is a new form in the development of cartoon aiming at this demand.The addition of dynamic visual elements,sound elements and interactive features has injected vitality into the development of comics in the new era.How to design dynamic comics with Chinese characteristics is a problem that the author has been thinking about.After extensive investigation and analysis,the author intends to inject red cultural elements into dynamic comics from the subject matter and cultural connotation.Actively explore the combination of red spiritual connotation and modern design,and strive to let Chinese people,especially young people,fully accept the baptism of red culture in the immersive reading of dynamic comics.This paper is divided into four chapters.The first part describes the research background,research status,research purpose and significance,and innovation points.The second part mainly analyzes the origin and development of dynamic cartoon.The third part analyzes the key points of dynamic cartoon design based on the theory of immersive reading experience,mainly from two aspects of sensory experience and cognitive experience.The fourth part is to carry on the red culture theme dynamic cartoon creation practice. |
