| In recent years,technological innovation has helped the development of immersive tourism performing arts,and more and more tourists have watched immersive performances.The term immersive tourism performing arts has officially entered people’s horizons.How to define immersive tourism performing arts,how to clearly understand tourists’ immersive experience,and from which aspects of immersive experience induction have become urgent issues that need to be considered.The psychological concept of flow experience is widely used in foreign countries to study people’s immersive experience,but there is little research in China,especially in the field of tourism.This article introduces flow experience as the theoretical basis for exploring tourists’ immersion,analyzes the constituent dimensions and influencing factors of flow experience in immersive tourism performing arts,not only broadens the research scope of flow experience,but also explores tourists in immersive tourism performing arts.The related content of the flow experience is intended to provide a reference for immersive tourism performing arts operators in improving tourists’ perception.The specific process is as follows:This article uses "Seeing Pingyao Again" as an example.First,use the interview method to interview the tourists who have watched the performance,collect the influencing factors of the flow experience,and then convert the influencing factors into the form of Likert scale,and conduct a small sample initial test with the mature flow experience scale.After data analysis,scale correction was performed.Second,conduct field surveys to obtain a total of 273 valid data,and then perform data analysis.Use SPSS25.0 and AMOS26.0 for reliability testing,exploratory factor analysis,regression analysis,confirmatory factor analysis,and structural equation model path analysis.The conclusions are as follows:(1)The flow experience of tourists during the immersive tourism performing arts viewing process includes the seven dimensions of expectation and feeling balance,the integration of knowledge and action,immediate feedback,concentration,loss of consciousness,time distortion,and self-targeting;(2)Individual,group,and environmental factors all significantly positively affect the flow experience of immersive tourism performing arts tourists;(3)Individual factors significantly positively affect the balance of expectations and feelings,the integration of knowledge and action,immediate feedback,and loss of consciousness;group factors significantly positively Affects the balance of expectations and feelings and full attention;environmental factors significantly affect the balance of expectations and feelings,immediate feedback and full attention.Based on the above conclusions,optimization suggestions are proposed from two aspects: the composition dimension and the influencing factors:(1)From the composition dimension,it is proposed for different dimensions: reducing tourist expectations,reducing performance accidents,and improving performance details;ensuring that suitable numbers of people enter the venue;Introduce multi-sensory surrounding ideas;inject optimization suggestions such as high-tech technology.(2)From the perspective of influencing factors,it is proposed for individuals,groups,and the environment: make full use of half an hour before the performance to mobilize the positive emotions of the individual;control the number of single visitors,use the broadcast to skillfully render the atmosphere,provide props to isolate modern elements;and improve the professionalism of actors Optimization suggestions such as degree,enhanced field landscape performance experience. |
