Research On Regional Public Brand Image Design Of Agricultural Products In Zhejiang Province

In recent years,with the development of agricultural industrialization,output and price are no longer the key to the success of agricultural products in market competition,so producers began to explore how to increase the value of agricultural products.In 2017,the state began to vigorously promote the policy of revitalizing agriculture by brand,which has evolved into an era of global development of regional public brands of agricultural products,and has produced a number of regional public brands of agricultural products with considerable strength.The state vigorously develops the brand construction of agricultural products.At the same time,because consumers are no longer satisfied with the original form of agricultural products,they begin to put forward higher standards for agricultural products.Brand reputation has gradually become an important basis for consumers’ perception of agricultural products.In the past,the visual design of commercial brands was "a hundred flowers bloom",but agricultural brands were "no man’s land" of visual design.Through the research of scholars on the brand design of agricultural products for many years,it was gradually concluded that the development of agricultural products must take the road of regional public brand design.By collecting the data of regional public brand of agricultural products in Zhejiang Province,this paper analyzes and summarizes the development status and current visual image design of regional public brand of agricultural products in Zhejiang Province,and obtains the problems existing in the visual image design of regional public brand through a large number of data and case analysis.This paper makes an all-round research on the regional public brand of agricultural products from the characteristics,development influencing factors and brand visual image design of regional public brand of agricultural products,especially focuses on the significance of brand image in the development process of regional public brand,and tries to put forward solutions from different angles to enrich the research content of regional public brand of agricultural products.In the design,many excellent cases are emphatically analyzed,and a set of standardized visual design process with practical value is obtained;Starting from the aspects of brand cultural value and visual design,apply the theory to practice,and strive to increase various possibilities of regional public brand image design.