Innovative Research On The Visual Design Of Domestic Brands

Influenced by the change of the social environment and the psychological change of the audiences,the value and significance of the domestic products brands in the modern society have made some new changes too.China launched “Brand Strengthen A Nation” project in the new trend of economic development in order to foster more national brands in the new era by spreading all-around “Brand Strengthen A Nation” campaign.Meanwhile,some domestic products brands blend design styles with Chinese elements and personalized thinking and lifestyle attitudes as well.The “New Domestic Product Era” comes into being.The domestic products brands in this paper are referred to those revitalized in the concept of new domestic products.These domestic products brands are mainly doing business in Chinese market,their products conform to the aesthetics of new generation in China.This paper has made innovative researches on their visual and image design.First,this paper has made surveys and introduction to the research background and current situation of the design of the domestic products brands and made practicability analysis of their visual and image design’s the innovative researches,interpreting the purpose and significance of this research.The visual and image design of China’s current domestic product brands have not highlighted China’s characteristics,and their design has room to be improved and researched.By analyzing the successful cases during the development of domestic and foreign brands,the author has made deep analysis on the characteristics,principles of visual and image design of these cases,and has summarized their development trend to analyze their development characteristics.At last,the author has explained the creation of the visual symbols of the brands,applications of national culture,mutual innovation of brands from different sectors,which provide rational analyses for the applicable research of the innovative visual elements’ practice for the design of domestic and foreign brands.New visual elements full of China’s brands characteristics were designed after combining the concepts of the brands’ designs.Beginning with the design of the domestic products,and analyzing the elements of visual and image design of these brands and selecting relevant visual symbols and successful cases in different aspects,the paper has researched on the innovative application of the visual and image design of these brands in order to create a new visual image of domestic products brands full of Chinese characteristics.The author hopes that the paper could provide references for the practice of visual and image design of domestic products brands and provide a new thinking and idea for their research.