Research On Financial Risk Control Of Cultural Media Industry

In recent years,the national policy has become more and more strict in the supervision of the cultural media industry.The " Operation Qinglang " in 2021 reflects the country’s determination to rectify the cultural media industry.Various regulatory policies.The cultural media industry needs to build a sound financial management system,and H&R Century Union Corporation can provide valuable reference for the overall financial risk research of the industry.Therefore,this article takes H&R as an example,analyzes the financial risks of the company in this case,and puts forward targeted opinions to contribute to the development of the entire industry.After sorting out the literature,this paper starts with the cultural media industry,summarizes the special financial characteristics of film and television companies,and analyzes the main risk points from the four aspects of financing,investment,operation and cash flow.We then introduced H&R for case analysis,and identified the following financial risks of H&R: First,there are financial risks in the aspect of financing,such as the imbalance of the capital structure and the gradual weakening of solvency;second,there are receivables in the operation.The financial risks of inefficient account management and backlog of inventory;thirdly,there are financial risks in terms of investment,such as high costs and expenses,and insufficient operating cash flow to support investment activities;fourthly,there is a financial risk of low cash flow control in terms of cash flow.risk.According to the above financial risk analysis reasons,this paper believes that the external factors that cause the above financial risks are the particularity of accounts receivable in the cultural media industry;the internal factors include imperfect internal control systems related to financial risks,imperfect credit policy management,and financial risk control departments.Responsibilities are unclear.Then the F-score model is used to evaluate the financial risk of H&R.It is found that the current financial risk of H&R has affected the healthy and sustainable development of the enterprise,which needs to be paid attention to.Then use the analytic hierarchy process to rank the financial risks of H&R.According to the evaluation results,the operational risk and financing risk of H&R have a serious impact,and more attention should be paid to the utilization efficiency of funds and the risk management of accounts receivable.Finally,according to the results of financial risk identification and evaluation of H&R,according to the order of weight ranking,specific improvement measures are put forward from four aspects: operating risk control,financing risk control,investment risk control and cash flow risk control.By establishing a more complete financial risk control system to ensure the healthy and sustainable development of H&R,and to provide reference ideas for financial risk control of other companies in the cultural media industry.