Research On Financial Risk Evaluation And Control Of Alpha Group Under The Pan-Entertainment Industry Chain

With the continuous progress of the Internet and big data technology,the flourishing development of the digital economy has gradually blurred the boundaries between various cultural industries.The cultural industry has begun to integrate with each other based on IP,jointly forming the pan entertainment industry.Under the layout of pan entertainment,cultural enterprises take IP as the starting point,collaborate with film,television,and games to develop derivative markets,in order to open up midstream operations,expand downstream monetization channels,gradually form a chain of value added,and achieve deep integration of diverse cultural industries.However,in the process of building a pan entertainment industry chain,enterprises not only face financing difficulties,but also improper investment and weak operation,which will bring financial risks to the enterprise.In addition,for enterprises implementing a pan entertainment industry chain,timely identification of financial risks,objective evaluation of financial risk levels,and prevention of financial risk points are beneficial for maintaining stable business operations.Alpha Group is a leader in Chinese animation industry and one of the earliest companies to implement the pan entertainment industry chain.However,in 2018,it suffered huge losses,indicating an increase in financial risk.From the perspective of research content,this thesis studies the financial risks of the case enterprise based on the four stages of risk identification,risk causes,risk assessment,and risk control as the writing logic.Firstly,the motivation and process of implementing a pan entertainment industry chain for Alpha Group were reviewed.Secondly,financial risks were identified and the reasons for the risks were analyzed.Once again,the F-score model is used to comprehensively evaluate financial risk,and then the entropy method and efficacy coefficient method are combined to conduct a specific evaluation of the financial risk of the case enterprise.Finally,corresponding suggestions were proposed to address the issue.Through research,this thesis found that Alpha Group has problems with unreasonable financing structure,high pressure to repay debts and interest,and insufficient fundraising in terms of fundraising;In terms of investment,there are problems such as aggressive investment strategies,declining profitability,and low levels of independent research and development;There is a problem of slow operational efficiency in accounts receivable,inventory,and total assets in terms of operations;There are issues with weak asset acquisition ability and unstable ability to repay short-term debts in terms of cash flow.Based on the evaluation results,corresponding suggestions were given to break financing barriers,make reasonable investments,improve inventory and accounts receivable turnover levels,and establish financial risk warnings.The research results of this thesis are expected to have reference significance for enterprises implementing the pan entertainment industry chain in evaluating and controlling financial risks.