Research On Financial Risk Prevention And Control In The Film And Television Industry In The Era Of Big Data

In recent years,the concept of big data has been frequently mentioned under the development of the Internet.Big data technology can effectively improve the efficiency of corporate financial management,increase the value of financial analysis,implement the predictive analysis of corporate potential financial risks,and formulate strategic countermeasures to prevent and manage financial risks.The method of correctly identifying the financial risks of an enterprise and analyzing potential problems is very important in the process of enterprise financial management.Therefore,studying how big data is used to prevent and manage financial risks is conducive to the future development of enterprises.This article takes Huace Film and Television as the case analysis object,and makes the following analysis: First,through combing the literature,it analyzes the current situation of corporate financial risk research,the impact of the big data era on corporate financial risk research,and the research on financial risk early warning models.The status quo;secondly,introduce the development status of the film and TV industry,use big data to build a financial risk early warning model that includes big data indicators and predict whether there is a financial risk in Huace Film and TV;then,a case analysis is carried out.This article is about Huace Film’s investment,and operation risk identification,the analysis shows that Huace Film and TV currently has some financial problems: capital structure is unreasonable,investment is not cautious,excessive reliance on subsidiaries,The bad debt rate is high,the cash flow volatility is large,etc.;Then,the analysis shows that the big data era Huace Film and TV has insufficient data processing capabilities,incomplete risk identification,and insufficient financial risk early warning models in the financial risk prevention and control.Based on the above analysis,Huace Film and TV proposed to broaden financing channels,strengthen the review of investment projects,conduct scientific evaluation of projects,strictly control project content,improve the credit review system of the enterprise,and improve the financial risk of the enterprise Suggestions on prevention and control systems,etc.,and provide ideas for other companies in the film and TV industry to control financial risk.