Research On Financial Risk Identification And Prevention Of Cultural Communication Industry

To survive in the tide of market economy,Enterprises have to face many risks and challenges,if the enterprise can’t effectively identify and guard against risks,are likely to be in trouble,or even bankruptcy.In this paper,based on the study of the enterprise financial risk,by adopting the combination of qualitative analysis and quantitative analysis methods,to explore the influence of financial risk identification and evaluation,on the basis of designed to build and perfect the enterprise financial risk prevention system.Firstly,this paper makes clear that the financial risk and financial risk management analyzed in this paper are generalized concepts.Analyzing types and characteristics of financial risk,financial risk evaluation method of the financial risk assessment are obtained to adopt the method of combining qualitative and quantitative,the comprehensive evaluation method on the basis of comparative analysis of all kinds of financial risk,combined with cultural transmission and the characteristics of the financial risk of the identified in this paper,by using factor analysis method as financial risk evaluation method.A case study of HY company was carried out on behalf of HY company.On the base of the risk control theory,the financial risk was analyzed from the three steps of identification,evaluation and prevention.Found that the existence of a large amount of debt financing,capital operation cycle is long,large foreign investment amount and single,culture gradually "asset-light" more industry characteristics of accounts receivable and inventory relatively large capital recovery risk.Using the factor analysis method,the financial risk assessment model of culture communication industry was constructed by SPSS software in 2016 financial data of 46 companies listed in the culture communication industry.The financial risk of HY company is evaluated,and the financial indicators of listed companies in the same industry are compared with that of the company.In combination with the situation of the enterprise,it is reasonable to assess its risk situation.Finally,based on the recognition and evaluation,the corresponding prevention measures are put forward,and then the countermeasures of improving financial risk control ability of cultural communication enterprises are discussed.Expected according to the characteristics of the cultural communications,this paper combined with the case,identification and evaluation of enterprise financial risk,improve the cultural communications risk prevention measures are put forward to help culture dissemination enterprise financial risk,and in time to take relevant measures,make the enterprise the management more effective.