Research On The Overseas Communication Of Chinese Network Literature

Chinese Network literature has been developing for more than 20 years,with a large number and frequent excellent works..In recent years,it has been broadcast overseas through the Internet,causing a global reading boom.With the implementation of the national strategy of cultural power,promoting Chinese culture to "go global" has become a national consensus.Among the multiple roles in realizing the overall strategy of Chinese culture "go global",Chinese Network literature consciously shoulders the responsibility of expanding the influence of Chinese literature in the world and the mission of promoting the export of Chinese culture to the outside world.This research selects "Overseas Communication of Chinese Network Literature"as the research object,and takes the combing of the genres,scope and readers of Chinese network literature abroad as the starting point,and take the study of external links such as translation,communication,and market operation of Chinese network literature as a clue,take the analysis of the connotation of Chinese culture contained in Chinese network literature as the focus,and take the analysis of the existence of Chinese culture in Chinese network literature abroad as the key point.The study also focuses on the analysis of the Chinese cultural connotation of Chinese network literature,and the analysis of the limitations and response strategies of Chinese network literature abroad,and makes a global analysis of the overall situation of overseas communication of Chinese network literature at present.The research on the basic appearance of Chinese network literature going abroad shows that:the fusion and fission of the types of network literature going overseas is becoming more and more obvious,showing a complex and diversified appearance;the area where network literature goes overseas covers the five continents of Asia,Africa,the United States and Australia,and the language of going overseas is diverse,and the scope of going overseas is expanding;the number of overseas readers is huge and tends to be younger,reflecting that Chinese network literature fits the global popular,civilian and entertainment cultural market,and has become a daily entertainment and leisure method for overseas youth groups.The research on the translation,dissemination and market operation in the process of Chinese network literature going abroad shows that:in the translation activities,the translation subject changes from professional to non-professional,the translation mode changes from manual to intelligent,and the translation strategy makes comprehensive use of foreignization and domestication;the dissemination mode changes from book publishing to Internet dissemination,and the derivative media mainly film and television dramas and animation and comics become the trend of going abroad,and Chinese network literature is widely disseminated overseas in various literary and artistic forms by virtue of the Internet;and various commercial profit models have been formed in the market operation,with precise advertising in the marketing strategy and active cultivation of overseas original writers in the layout of overseas original industries to create a matrix of original products.The research on the cultural connotation contained in Chinese network literature works shows that:the use of Chinese elements and symbols at the surface semantic level presents a novel and unique cultural landscape,creating an oriental artistic conception;a variety of mature functional narrative modes have been formed at the level of stories and values,the development of the storyline is promoted through the setting of story elements,and the values of the characters and the pursuit of the times are reflected through the values of the characters;from the perspective of the deep-seated Chinese traditional spirit and culture,the works contain traditional Chinese Confucian and Taoist cultures,and through the comprehensive application of"reality and imagination,Chinese culture and foreign culture" in the creation,it reflects the Chinese culture of "harmony in diversity ".The research on the problems existing in the process of overseas dissemination of Chinese network literature shows that:the choice of works is arbitrary and has obvious disadvantages;the copyright is faced with severe piracy,and it is difficult to protect rights;the translation team is not mature enough,lacks professionalism,accuracy,and culture;cultural output is relatively passive,with superficiality,subjectivity,and one-sidedness.In response to different problems,specific solutions are put forward from the perspectives of countries,enterprises,academic critics,and creators.By summarizing the experience and lessons of the overseas dissemination of Chinese network literature,the topic selection seeks the development law of the overseas dissemination of Chinese network literature,and explores the development path to effectively realize cultural output.It has theoretical and practical significance for the realization of high-quality and sustainable development of overseas dissemination of Chinese network literature and the realization of Chinese culture to"go global".