Research On The Overseas Development Of Online Literature From The Perspective Of Cultural “Going Global??

China’s network literature has gone through more than 20 years of development.At present,a relatively mature industrial system and a strong domestic market have been formed.In recent years,with the support of various relevant national policies,major online literature companies have begun to expand overseas markets,and the overseas dissemination of network literature has become an important force that cannot be ignored in our country’s cultural export,attracting extensive attention from all walks of life at home and abroad.Chinese network literature plays an important role in the "Going Out" of Chinese culture and deserves our attention and research.This paper mainly adopts the method of literature analysis and case study to study and discuss the overseas dissemination of network literature as an important part of Culture "Going Out".The first part of the paper first sorts out the proposal and development process of the Culture "Going Out" strategy,and clarifies the relationship between Culture "Going Out" and the overseas dissemination of network.The two are complementary and closely related.The former points out the direction for the latter,and the latter is an important part of the former.Next,this paper sorts out and analyzes the development process and characteristics of the overseas dissemination of Chinese network literature,as well as the current situation of the scale,form,ways of monetizing and readers’ characteristics of the overseas dissemination of network literature,so as to prove the coverage and influence of the overseas dissemination of network literature and its contribution to the "Going Out" of culture.Next,this paper studies the content of network literature works,analyzes its subject matter,creative quality,literary nature,ideological connotation,etc,and analyzes whether it can represent Chinese culture.Then this article studies,organizes and analyzes the problems and dilemmas encountered in the process of overseas dissemination,in order to see where there is still room for improvement in the layout of overseas dissemination,and in the next part of this paper,in response to these problems,some suggestions are put forward.Finally,this paper summarizes the role and significance of the overseas dissemination of network literature to the Culture "Going Out",and makes an outlook on the future development trend of the overseas dissemination of network literature.In general,on the premise of clarifying the relationship between Culture "Going Out" and the overseas dissemination of network literature,this paper studies and discusses the development process,current situation,existing problems,coping strategies,the significance and future prospects,etc.There are both macro-level discussions and specific examples as evidence,which has certain theoretical and practical significance.They not only provide a new research perspective on the overseas dissemination of network literature,but also enrich the research in related fields.At the same time,it can also provide a certain reference for our country’s online literature companies to continue to expand overseas markets and optimize their online literature overseas strategies,so that online literature can truly become an important carrier and medium for Chinese culture to go out,so as to better promote Chinese culture to the world.