| Dragon and lion dance is a traditional national folk sport in China.In 1995,the Chinese Dragon and Lion Sports Association and the International Dragon and Lion Sports Federation were established one after another.With the approval of the State Sports Commission,the dragon and lion sports were included in the national official competition.A series of large-scale events such as the Asian Championships,the Asian Championships,the National Games,and the National Games.For more than 20 years,the Dragon-Lion Sports has undergone continuous regulation and innovation,and has developed from a folk entertainment performance activity to a fitness function athletics.Sports.Following this,dragon and lion dance competitions gradually started in our country,and more and more people participated in this competition.So far,the literature on Dragon-Lion competitions has mostly focused on the field of brand competitions,and there are relatively few documents on the operation of Dragon-Lion competitions.This article takes the 12th National Dragon and Lion Dance Championship as the research object,and uses relevant theories of sports event operation to study the overall process of the 12th National Dragon and Lion Dance Championship.At present,the National Dragon and Lion Dance Championship is a domestic The highest level of dragon-lion event,research on the operation of this event will help provide more mature experience and theoretical basis for other series of dragon-lion events,and it will also be more conducive to the future of the National Dragon and Lion Dance Championships.A solid foundation has been laid for the development of higher-level sports events.This research mainly uses the following research methods:literature data method,field survey method,expert interview method,SWOT analysis method,mathematical statistics method,and logical analysis method to carry out the operation of the 12th National Dragon and Lion Dance Championships.The research results are as follows:(1)At present,the operation mode of the National Dragon and Lion Dance Championships is constantly being improved.It is hosted by the Chinese Dragon and Lion Sports Association and undertaken by the provincial and municipal dragon and lion sports associations,forming an operational mode in which the two complement each other and echo each other.(2)The 12th National Dragon and Lion Dance Championships set up a creative dragon and lion project for the first time,and conducted national-level dragon and lion dance referee training during the competition.The Chinese Dragon and Lion Sports Association expanded mass participation by adding competition events.(3)The media publicity of the 12th National Dragon and Lion Dance Championships needs to be improved.Whether it is event news reports or online live events,compared with other sports media publicity,the intensity needs to be improved.(4)The marketization and industrialization of the Twelfth National Dragon and Lion Dance Championships are relatively low.The market resources of the National Dragon and Lion Dance Championships need to be further developed,and there is still much room for improvement in the level of competition operations.Based on the above research,the corresponding reasonable suggestions are summarized as follows:(1)The National Dragon and Lion Dance Championships has formed its own relatively stable event operation system.On this basis,event organizers should continue to improve and innovate event operations,combine modern emerging technologies,improve event operation management systems,and improve event operations.Level to create a high-level brand event.(2)In 2020,the China Dragon and Lion Sports Association will conduct a nationwide selection of"Famous Dragons and Lions Towns" to take advantage of the geographical advantages of the famous Dragon and Lion towns to expand the influence of the Dragon and Lions movement in society and cultivate more The dragon and lion team,and innovative competition projects,let more dragon and lion sports fans participate in the big stage of the national dragon and lion championship.(3)Keep up with the times to modify the competition rules of the National Dragon and Lion Dance Championships,simplify the rules of the dragon and lion competition,remove or modify those unreasonable content,add reasonable terms that meet the needs of the public,and serve as referees,Athletes and other event stakeholders provide humanized event services.(4)It is recommended that the National Dragon Dance and Lion Dance Championships set up performance and mass events to allow more people to participate,and set up a certain amount of bonuses to stimulate the enthusiasm of the people to participate in the event and activate the atmosphere of the event. |
