| At present,China’s poverty alleviation work has made significant achievements,with the rural poor population under the current standard achieving poverty eradication in 2020 and all poor counties taking off their hats,and poverty eradication without taking off policies and assistance.In 2022,we will continue to monitor and consolidate the achievements of the poverty alleviation.Enterprises have their own special advantages in poverty alleviation.Many enterprises combine their poverty alleviation work with their own development model,turn their poverty alleviation advantages into development advantages,improve their financial performance and achieve sustainable development.This paper focuses on the impact of enterprise poverty alleviation on financial performance,using stakeholder theory,resource dependence theory,consumer behavior preference theory and other theories to analyze enterprise poverty alleviation behavior,taking the poverty-relief enterprise a as an example,this paper analyzes the mechanism of the poverty-relief and financial performance of the enterprise,as well as the impact on the profitability,debt-paying ability,operating ability and development ability of the Company A,based on the comparison of W,Z,M and X companies with a company,this paper studies the relative impact of poverty alleviation on a company’s financial performance.The results show that:(1)Enterprise poverty alleviation can improve financial performance.Before and after poverty alleviation,the profitability and development capability of enterprises have been greatly improved.Compared with the enterprises in the same industry,the greater the poverty alleviation,the more significant the improvement of financial performance.The main indexes of profitability and development ability of enterprises with strong poverty alleviation are higher than other enterprises’ average value,and the indexes of debt-paying ability are better than other enterprises’.(2)It can ease financing constraint,obtain policy support,obtain more funds at lower cost,and improve profitability and debt-paying ability Poverty alleviation makes it easier for enterprises to establish good political connections and access land reserve resources,which reduces the time required for land acquisition,regulation and publicity,and greatly shortens the construction cycle of projects,for the company to save a lot of labor costs and time costs,improve the development capacity;enterprises help enterprises to accumulate strong social capital,thus obtaining a high fault-tolerance rate,low penalty quota,more money is reserved for self-development and profitability;enterprises’ participation in poverty alleviation and various awards for poverty alleviation raise brand satisfaction and enhance social reputation.In order to get customers favor,gain more market share,gain internal staff recognition,make operating costs reduced,thus financial performance.In general,pro-poor behaviour has a greater impact on profitability and debt-servicing capacity in the short term and a better impact on development capacity in the long term.According to the conclusion of this paper,enterprises should actively participate in the work of poverty alleviation and increase the input of poverty alleviation,seek to establish a good relationship between government and enterprises and political relations,and strive to improve their profitability and debt-paying ability in the short term;It is necessary to set up an industry-based poverty alleviation model,attract more enterprises to participate in the formation of scale effect,in the long term to enhance their own development capacity,in the poverty alleviation at the same time can achieve higher long-term financial performance.However,due to the influence of the nature of the industry itself,the impact of poverty alleviation on the operating capacity of enterprises is not obvious,which requires enterprises to pay attention to the fluctuations of the market cycle,and formulate corresponding measures. |
