Study On The Competitiveness Of Grape Industry In Binchuan County,Yunnan Province

Grapes are one of the four major fruits in the world because of their rich nutritional value.With the improvement of people’s living standard and health concern,the demand for fresh fruits will become bigger and bigger,and the corresponding demand of grape market will also continue to increase.As the largest fresh grape production base at the county level in China,how to make use of the natural resource endowment of local fresh grape production to promote the development of grape industry and make Binchuan grapes become the best in the fruit market is an urgent problem.By studying and learning from the research results of previous scholars on the development of grape industry,we conducted field research in the main grape producing areas of Binchuan County,collected relevant data and information on Binchuan grape production and operation through questionnaires and interviews,and analyzed the market share,resource endowment situation,comparative advantage index and other indicators of Binchuan grape industry based on the theory of competitive advantage and comparative advantage theory.The following conclusions were obtained: Binchuan’s grape industry has especially obvious competitive advantages and comparative advantages in scale in terms of market share and resource endowment,but does not have efficiency advantages.Finally,the six elements of the diamond model were used to analyze the factors affecting the competitiveness of the grape industry in Binchuan County.The main problems of the grape industry in Binchuan County are: unreasonable variety structure,backward planting methods,lack of innovation in marketing channels,low brand awareness,inadequate construction of human resources,insufficient scientific and technological support,agricultural water stress,and unreasonable use of chemical fertilizers.Drawing on the research results of domestic scholars and the experience of Binchuan’s resource endowment and grape industry development,countermeasure suggestions are put forward to optimize the grape variety structure,change the grape planting concept,expand diversified grape marketing channels,improve grape brand awareness,strengthen talent team construction,enhance scientific and technological support,guarantee effective water supply,and realize industrial integration development.