Study On The Domestic Competitiveness Of Forest Food In Daxing ’anling Region

As the largest state-owned forest area in China,Daxing ’anling has abundant undergrowth resources and enjoys a series of preferential policies.This not only provides resources and policy guarantees for the economic development of forest areas,but also accumulates power for the higher quality economic development of forest areas.Forest ecological food is one of the "six industries" in the development of the Daxing ‘anling area.Under the background of the new normal of economic development,it is of great practical significance to examine the foundation and potential of the forest food industry in Daxing ‘anling and clarify its development path.Forest food in Daxing ’anling area was selected as the research object and its competitiveness was studied.Due to special reasons such as geographical location and administrative management,the Daxing ‘anling area implements a system of integration of government and enterprises.Therefore,the evaluation of forest food competitiveness in the area can be compared with the Mori Group(enterprise unit)on the one hand.On the other hand,it can be compared with other provinces and regions(administrative units).Based on Porter’s "Diamond Model",the competitiveness evaluation system was set up,and the competitiveness of forest foods in Daxing ‘anling and the same series of forest industry groups was compared through the principal component analysis method.It was concluded that the production competitiveness ranking was lower and the industrial structure was optimized.The competitiveness ranking was centered.The conclusion that enterprises develop competitiveness and related support competitiveness rank higher;The cluster analysis method compares the competitiveness evaluation of Daxing ‘anling area with other regions in China,and concludes that Daxing ‘anling area is located in the third echelon among the six echelons classified in the country.According to this analysis,the forest food industry development in Daxing ‘anling area has certain advantages,but also faces a small scale of large-scale industries,and the foundation for development is not solid;The shortage of talents in the e-commerce industry hinders the optimization and upgrading of the industrial structure;The enterprise propaganda caliber is not uniform and the market sales channel is not smooth;The industry leader is weak,and the driving role is not outstanding.Finally,it proposes to expand the scale and strengthen the foundation for development.Establish a talent mechanism to promote the development of the e-commerce industry;Promote brand building and enhance competitiveness;In-depth publicity to create an atmosphere of development;Strengthen the leader,improve development efficiency and other recommendations.