Research On The Development Path Of The Tea Industry In Wengan County

Tea industry is the traditional and dominant agricultural industry in Guizhou province,it is also the backbone of the mountain economy in Wengan County.With the development trend of social economy,consumers’ demand for health drinks has gradually increased.Tea with emerald green brand image of physical and mental health has been more and more warmly welcomed by consumers.Guizhou tea industry adheres to the strategic thinking of "upholding integrity and innovation,renewing original sources and establishing its status",establishes guizhou tea as the first square in China’s tea industry and the first province of green tea in China,Transform Guizhou from a great tea industry to a strong tea industry province and laid a solid foundation for the revitalization of the Guizhou countryside.Since the 13 th Five-Year Plan,The tea industry in Guizhou has adhered to ecological industrialization and industrial ecology,accelerated intensification of production factors,enterprise cluster and industrial agglomeration,significantly improved brand awareness and influenc,greatly improved quality and benefit of the tea industry,and significantly enhanced driving force.The tea industry in Guizhou has sustained rapid growth.Guizhou tea quality,from the unique three-dimensional climate environment in guizhou,big mountain elevation difference,different weather,clouds,scattered light,especially suitable for tea tree grow naturally,can make the fresh tea leaves absorb essence of heaven and earth,set effective composition,breeding natural quality,this kind of environment is other tea area could not be copied,is characteristic of guizhou tea and uniqueness.The promotion of the brand strategy of "three green and one red" has made Guizhou tea,which is raised in a lady in a remote mountain,come to the front stage of the society in a graceful manne,greatly enhance its popularity,enhance the quality competitiveness of Guizhou tea,and win the hearts of consumers all over the world.With the opening up of domestic and international market constantly,rapidly improving residents’ quality oflife,in recent years,the tea industry in Guizhou has flourished,but some problems in the development of the tea industry chain have gradually emerged: problems such as tea making,tea selection,and tea processing,Restricted the further development of tea industry.Guizhou tea industry.Dealing with this problem and promoting the further development of the field is a problem that we must face in the future.The specific content of this paper is divided into six chapters.The first chapter introduces the background and practical significance of the topic,research problems and contents,and arranges the research on tea industry chain all over the world.The second chapter introduces the comparative advantage theory,industrial cluster theory,resource endowment theory and agricultural industry chain management theory.The third chapter summarizes the status quo of the development of the tea industry in Wengan County county by sorting out the relevant data of the tea industry in Wengan County field research and other research methods.The fourth chapter,through the investigation of the current cases,it is found that the tea industry chain has problems in the process of production,harvesting,processing,sales and extension,such as production: the planting area and tea unit production capacity are not fully exploited: Not enough tea,high cost.The fifth chapter through Wengan County county tea industry different development path comparative analysis for comprehensive comparison and determine the development strategy.The sixth chapter with the actual situation of Weng’an County,according to the strategy,put forward specific countermeasures and suggestions to develop Wengan County tea industry,with six countermeasures and suggestions to solve the current problems in the tea industry chain.Finally achieve the goal of promoting the further development of Wengan County tea industry.