| As a unique advantageous resource in China,tussah has become the pillar industry of China’s economic development with its long cultural history and development history.As the main producing area of tussah,fengcheng has the resource endowment and historical inheritance of tussah industry development.With the development of science and technology,tussah silkworm is only the raw material of silk textile,and has become an important raw material of medicine,chemical industry,food,cosmetics and other industries.Therefore,the development of tussah silkworm industry is of great significance to the development of characteristic agriculture in fengcheng city,the optimization of industrial structure and the improvement of farmers’ income.This paper adopts the method of questionnaire,observation and comparative study,the use of scale operation,market mechanisms,transaction cost theory,by means of fengcheng tussah industry development advantages,silkworm breeding and comprehensive utilization of industry present situation,the tussah cocoon and comprehensive utilization of product sales,tussah cocoon and comprehensive utilization of product economic returns,and the surrounding area of tussah industry system analysis,summing up the main problems of restricting FengCheng tussah industry development: one is the tussah silkworm cocoon production problems.From the tussah cocoon incomplete silkworm farm closure and desertification,silkworm water,silkworm livestock,equipment aging,weak hardware facilities,etc.Second,the tussah silkworm farm was transferred to public welfare forest too fast;Third,tussah deep processing industry technology is backward,industry chain is too short;Four is the tussah silkworm deep processing industry economic benefit pulls the power insufficient.This paper argues that the development of tussah industry in fengcheng needs to choose the "multiple development" of tussah comprehensive utilization industry as the development path,from the horizontal and vertical extension of industrial chain and capital chain,driving the sustainable economic growth of fengcheng.Therefore,this paper puts forward the following countermeasures: 1.The government should strengthen management and support,improve technical level,strengthen ecological protection and investment attraction;2.The industry association should clarify the system and make efforts in establishing the brand and optimizing the product structure;3.Enterprises should strengthen their market competitive advantages from three aspects of production,scientific research and marketing;4.Farmers should improve their skills,technical application ability and enthusiasm to participate in associations,so as to lay a solid foundation for higher level of interregional cooperation. |