Research On The Development Model Of DY Company Based On The Whole Industrial Chain

With the development of social economy,people’s requirements for food quality and safety are becoming increasingly high.The broiler breeding industry also needs to constantly update technology and improve management levels to meet market demand.Therefore,the development of the entire broiler industry chain can promote the upgrading of breeding technology,research and development of feed,standardization of breeding management,and other modernization aspects,improve breeding efficiency and quality,and promote the process of agricultural modernization.DY Broiler Company is an early and large-scale domestic broiler enterprise,but in recent years,its development momentum has been insufficient and it has not transformed its first mover advantage into a competitive advantage.Therefore,the systematic research on the development model of DY Broiler Company based on the entire industry chain has important application significance.This article focuses on the research of the development model of DY Broiler Company based on the entire industry chain.Based on the relevant theories of the industry chain and the entire industry chain,and after a detailed analysis of the application of the entire industry chain model,DY Broiler Company is taken as the research enterprise to analyze the reasons for the formation of its entire industry chain model,the development factor conditions,and the problems in its development of the entire industry chain.Based on the Analytic Hierarchy Process,the weight values of the development model factor indicators of DY Broiler Company are solved,Through comprehensive evaluation to identify its problems,DY Broiler Company needs to strengthen its own construction in aspects such as standardized processing of broilers,green and safe management of broiler processing,insufficient cold chain support for broiler transportation,and insufficient brand effect of broiler terminals,in order to improve product quality and brand effect,and adapt to market competition needs.This article analyzes and concludes that DY Broiler Company should build a full industry chain for development.It is necessary to create a full industry chain advantage of "farm to table" integrated operation,achieve synergy and optimize resource allocation throughout the entire industry chain of DY Broiler Company,and improve the efficiency and competitiveness of the broiler industry chain.The development measures for the entire industrial chain of DY Broiler Company include: establishing source advantages through upstream integration,improving processing levels through standardized technology,integrating green safety into the upstream and downstream production processes,strengthening logistics support effects,enhancing the value of the industrial chain through brand value,and driving the efficiency improvement of the entire industrial chain through innovation.Finally,this article proposes implementation guarantee measures from the dimensions of implementing internal marketization mechanisms,organizational mechanisms for human resource protection,and enterprise operation and management mechanisms.This study systematically analyzes the development model of DY Broiler Company based on the entire industry chain,providing suggestions for optimizing the development model of DY Broiler Company,and also providing reference for optimizing the development model of similar enterprises.