Study On Marketing Expansion Of Wuzhi Country Oil-Tea

In the development of agricultural and rural economy,the marketing expansion of agricultural products and their processed products is very important.It is of great significance to help farmers sell agricultural products quickly,broaden the marketing channels of agricultural products and their processed products,promote the overall revitalization of rural areas,and improve the income and consumption level of farmers.For this,the central document stressed many times to "actively for agricultural products marketing development to provide effective solutions and active guidance".It is also based on this,this article has selected a certain popularity,but the marketing expansion is not ideal for the empirical analysis of Wuzhi County oil-tea,trying to systematically comb theoretically,in practice,the problem perspective,in the strategy of development and improvement.First of all,this paper uses 4Ps marketing theory,PEST analysis,SWOT analysis and other relevant theories,field investigation method,literature analysis and other relevant methods to sort out the relevant domestic and foreign literature,select the research focus and innovation points of domestic and foreign literature,and learn their essence and valuable experience.Secondly,in order to research center and the research emphasis of this article: namely the perspective of marketing development,the entire network data input the concept of information resource,actively explore the theory of the concept and the related theory and support,in various related theories based on core connotation of "market marketing" system.Then,through the analysis of the current situation of the development of oil tea industry in Wuzhi County,analysis of the development of oil tea planting and processing industry in Wuzhi County;Through the use of PEST analysis,SWOT analysis and other relevant analysis methods,to Wuzhi County oil-tea marketing development environment analysis;Through the analysis of the current situation and existing problems of marketing development of Wuzhi County oil-tea,find out the problems of marketing development of Wuzhi County oil-tea;Finally,according to the problems existing in the marketing development of Wuzhi County oil-tea gives relevant countermeasures and suggestions.Through the investigation and research of this paper,it is found that: Wuzhi County oil-tea industry development and marketing development potential is huge;The development of camellia oil planting and processing industry in Wuzhi County is good.Wuzhi County oil-tea marketing development environment is good;Wuzhi County oil-tea marketing development status is not ideal;There are still many problems in marketing development of Wuzhi County oil-tea;Finally,according to the existing problems in the marketing development of Wuzhi County oil-tea,put forward to improve the product optimization strategy,improve the price optimization strategy,improve the channel optimization strategy,improve the promotion optimization strategy,strengthen the policy support,strengthen the financial support,strengthen the cost management,strengthen the leading enterprises drive and other countermeasures and suggestions.The possible innovation of this paper has the following three points: one is to comb the connotation of marketing development in detail;Second,a comprehensive perspective of the current situation and existing problems of marketing expansion of Wuzhi County oil-tea;The third is the system put forward the Wuzhi County oil-tea marketing development countermeasures and suggestions.