Research On Marketing Strategy Of Changsha Xingli Feed Company

In recent years,the output growth rate of the feed industry in China has declined,and the growth rate of demand is slowing down,and the profit margin is low,and the feed enterprises are facing a severe market environment.The problems of high cost of feed production,poor sales,overproduction of products and low economic benefit pose a great threat to the survival and development of feed enterprises.How to improve the enterprise marketing ability,enhance the core competitiveness of the enterprise,and form competitive advantage is the problem that the feed enterprises need to solve urgently.In the increasingly fierce competition environment,industry enterprises must fully understand the marketing environment,reasonable use of marketing theory,based on their own advantages and disadvantages,phased,creatively develop marketing strategy for enterprise development,to create competitive advantage,form the core competitiveness,to make the enterprise in the fierce market competition.This paper uses Michael Porter’s five competitive forces model,based on the analysis of Changsha Xingli Feed Company,this paper analyzes the current situation of Changsha Xingli Feed Company from the aspects of company profile,marketing environment and current marketing strategy,and concludes that Changsha Xingli Feed Company currently has many problems in its marketing strategy such as the product differentiation is not obvious,the sales channel is not reasonable,the marketing strategy is not accurate.From the aspects of product strategy,sales channel,promotion strategy and pricing strategy,the marketing strategy optimization plan is put forward and guaranteed by the product quality,internal management,team building and incentive system to ensure the smooth implementation of the plan so as to establish the company’s market competitive advantage and achieve the company’s sustainable development.