Research On Marketing Strategy Of Ecological Pork Products Of Harbin San Yuan Live Stock Company

With the changes in people’s consumption habits,more and more green products have become the key choice for people to buy.More people pay attention to ecological and organic agricultural products.From the simple pursuit of fullness in the past,to eating more nutritious,safe,healthy and healthy.The demand for taste changes.But nowadays,the domestic pork market has very few pork up to the standard quality,especially the lack of supervision.The excessive use of oxytocin has become an "inevitable" link in the company’s pig breeding,and high-quality safe pork is even rarer.As an emerging pork marketing company in the pork market,Harbin San Yuan Livestock aims to provide consumers with safe and reliable high-quality ecological pork.In order to enable the company to find a suitable development path for San Yuan Livestock Pork in the fierce market competition,let more consumers know about ecological pork,recognize ecological pork,and become a loyal customer of San Yuan Livestock Pork,Harbin San Yuan Livestock Co.,Ltd.Ecological pork marketing strategies that meet the market environment should be formulated to better develop its unique advantages.The paper sorts out the marketing theory of enterprises through the literature collection method,and uses it as the theoretical basis for the research on the marketing strategy of Harbin San Yuan Livestock Production Pork,uses PEST analysis and comparative analysis to analyze the macro and micro marketing of Harbin San Yuan Livestock Company Environment,combined with the SWOT analysis method to analyze the advantages,disadvantages,opportunities,threats and other aspects of the ecological pork marketing of San Yuan Animal Products Company,and concluded that although Harbin San Yuan Animal Products Company faces different challenges,it has good development opportunities.If you want to achieve business goals,you can have sustained growth in both operating income and profits.The key is whether you can formulate and effectively implement marketing strategies,On this basis,the ecological pork marketing market was subdivided,and then the target selection and market positioning of the Harbin San Yuan livestock production pork marketing were formulated;Harbin San Yuan was formulated in terms of ecological pork products,prices,channels,and promotional strategies.The marketing strategy of San Yuan Livestock Company.In order to ensure the smooth implementation of the company’s marketing strategy,we finally adopted measures to ensure the quality of pork products,strengthen marketing channels,implement company systems,innovate the science and technology of ecological pork,strengthen the construction of the company’s marketing team,and step up efforts to prevent epidemics.The implementation of marketing is effectively guaranteed.