Research On Marketing Strategy Of Inner Mongolia Small Tail Sheep Company

With the acceleration of China’s economic construction,China’s catering industry and mutton sheep industry have developed steadily.As a well-known catering enterprise in China,Inner Mongolia tail sheep focuses on the sales of mutton sheep products.Relying on its healthy and delicious mutton sheep products and strategic business mode,it not only gains good reputation,but also establishes a brand competitive advantage,It is to make full use of the power of lamb brand,so that China’s mutton sheep industry in the realization of brand development goals and a step forward.Although mutton is delicious,nutritious and popular with consumers at home and abroad,it has an excellent development prospect in the market.However,from the perspective of domestic mutton marketing situation,mutton products are limited to regional marketing,which makes mutton products have no competitive advantage in the market.For consumers in the new era,marketing strategy is no longer a simple means of sales.Consumers often measure the value of their goods and enterprises through marketing strategy.The small,miscellaneous and disorderly characteristics of non strategic marketing go against the needs of consumers to choose products.Especially for food products,it is related to the health and safety of consumers,The high demand for food health,in disguise,is equal to the basic guarantee for food safety.Therefore,in order to further promote the international development of China’s mutton sheep industry,the marketing strategies of lamb enterprises still need to refer to the international mutton sheep market,recognize the shortcomings of the existing marketing strategies,so as to improve the marketing strategies.This paper first demonstrates the development potential of China’s mutton sheep industry from the two aspects of mutton sheep market and mutton sheep consumption,and leads to the feasibility and necessity of the construction of China’s mutton sheep marketing strategy.Then,combined with the actual situation of the market,taking the current development situation of China’s mutton sheep as the breakthrough point,from the awareness of mutton sheep marketing strategy construction,the behavior of marketing strategy construction This paper summarizes the problems that affect the strategic construction and development of mutton sheep marketing in China.In order to speed up the development rhythm of mutton sheep enterprises in China and achieve fast,accurate and ruthless in Mutton Sheep marketing,this paper takes the domestic mutton sheep brand building strong enterprise "Inner Mongolia little tail sheep" as the object,and discusses and analyzes its mutton sheep product marketing strategy from the perspective of 4P’S marketing theory,At the same time,improve the marketing strategy of Inner Mongolia tail sheep enterprises,and finally give enough attention to the marketing of mutton sheep industry.