| Farmers’ living energy is an important aspect of rural energy consumption.Its clean transformation has become an important path to help the construction of beautiful villages and "zero carbon villages" and even the realization of regional "double carbon goals".As a contributor to rural energy demand,domestic energy can provide a basis for the implementation of precision energy policy through the research on the choice behavior of domestic energy consumption.Therefore,a systematic study on the consumption choice mode of farmers’ domestic energy and revealing the influencing factors of domestic energy consumption choice can better tap the obstacles of energy consumption.By systematically reviewing the progress of energy research at home and abroad,this paper constructs a general framework for the study of farmers’ living energy.Under the background of literature support,combined with the economic development of Yanting County and the current situation of farmers’ living energy consumption choice,this paper designs a questionnaire covering farmers’ family factors,farmers’ personal factors,external environment and policy conditions.Through the household survey of 262 farmers in Yanting County,the basic database of the research is built.This study uses binary logistic econometric model to analyze the influencing factors of farmers’ consumption choice of clean domestic energy,and systematically expounds the action direction and degree of relevant factors.The results show that farmers’ consumption choices of domestic energy are mostly in favor of non clean energy,and the consumption choices of clean energy are mostly in the fields of low energy consumption,such as domestic hot water,daily bathing,etc.farmers’ consumption choices of clean energy lack internal motivation;From the empirical results,8 of the 12 influencing factors passed the significance test.Specifically,farmers’ environmental protection attitude,total annual family income,interaction with neighbors,farmers’ education level,clean energy policy promotion and price satisfaction have a significant positive impact on Farmers’ consumption choice of clean energy,and household resident population and farmers’ age have a significant negative impact on Farmers’ consumption choice of clean energy,Secondly,on the basis of previous studies,an interactive variable("farmers’ education level")is added × After communicating with neighbors,it is found that highly educated farmers are less affected by neighborhood communication,and their access to energy information is not limited to neighbors;On the contrary,farmers with low education level have a greater impact on their understanding of clean energy by their neighbors.According to the main conclusions of the study,this paper puts forward countermeasures and suggestions to optimize the choice of farmers’ living energy consumption in Yanting County: strengthen the publicity of energy policy and improve farmers’ environmental protection attitude;The overall allocation of agricultural support funds and the promotion of consumption subsidies for farmers’ living energy;Increase energy security investment and improve farmers’ energy consumption level;Strengthen integration in multiple directions and narrow the gap between urban and rural energy consumption. |