Research And Practice On The Design Of Cultural And Creative Products Of Henan Museum From The Perspective Of Central Plains Culture

In the context of the rapid development of cultural and creative industries,museum cultural and creative products,as an important part of the national cultural and creative industries,bring social and economic benefits to the museum itself and have multiple values.The cultural and creative products of Henan Museum,which has the characteristics of Central Plains,are still in the initial stage of development.The cultural and creative products of Henan Museum still have some problems,such as lack of aesthetics,lack of creativity and so on.Compared with other museums,there is a lot of room for exploring the value of cultural and creative products.The value co-creation theory under design thinking points out that value is jointly created by enterprises,users and designers.Different from the previous value creation process,users also participate in the design process as the creators of value.This theory is rarely used in cultural and creative design,so we can discuss the application of value co-creation in cultural and creative design,attach importance to user participation,improve product quality and user satisfaction.In this paper,the Central Plains culture and Henan Museum cultural and creative products and the relationship between them are analyzed theoretically,and the value output process of Henan Museum cultural and creative products under the Central Plains culture is discussed through the theory of value co-creation of design thinking.Secondly,the relationship between Henan Museum(enterprises),users and designers,who are the main body of value co-creation of cultural and creative products of Henan Museum,should be clarified.The three parties should invest their own resources to realize the interaction of cultural resources,design resources and user resources and reach the consensus of value pursuit through product innovation,experience innovation and meaning construction.Put forward the co-creation design process of cultural and creative products of Henan Museum: realize the value output of cultural and creative products from three stages: "resource co-construction","value interaction" and "value consensus".Finally,the design process is used to design the cultural creative products of Henan Museum.The museum field survey and user survey were carried out to obtain cultural resources and user resources needed for co-creation.Then,designers participated in promoting the interaction between resources,completed product design and obtained user evaluation and feedback through questionnaire survey.Through the design of cultural and creative products of Henan Museum under the Central Plains culture,this paper promotes the innovation of cultural and creative products of Henan Museum,satisfies the value demands of users,forms a virtuous cycle of the cultural value of the museum itself from input to output,feedback to input,meets the demands of economic benefits and cultural publicity,improves the quality of the design,and realizes the value co-creation consensus.