Research On Contemporary Tourism Product Design Based On Hebei Regional Culture ——Taking The Ancient Great Wall As An Example

With the continued development of the Chinese economy,people’s expectations of a better life are also rising.Today,innovation is what brings progress.The development of domestic tourism in recent years has brought about continuous economic progress,but there are not enough cultural products in the tourism market to meet people’s needs.There are already many designers in China who have developed and designed tourism cultural creations,but the development of the Ancient Great Wall of Hebei is not perfect.This project is a study of the lack of content on the Ancient Great Wall of Hebei and proposes a relatively new tourism product.The paper begins with an analysis of the current development of the Ancient Great Wall in Hebei and its unique cultural and historical background.The Great Wall is known as the "Seventh Wonder of the World" and the Shanhaiguan Great Wall is a national 4A-level scenic spot.The national conferences have pointed out that the strategy of building a national Great Wall cultural park is on the agenda,which shows the importance the state attaches to the preservation of cultural relics and culture.It is not only the repair of buildings,but more importantly the cultural innovation.However,at this stage it is still in the stage of being developed,and we need to do our best to study its historical roots,cultural connotations and dig deep into the extractable culture.Secondly,from a regional perspective,we need to explore the culture of Yanzhao and Shanhaiguan in Hebei and summarise it.As a distinctive cultural symbol of the Hebei region,we need to reorganise it,take the essence and remove the dross,and inject this unique cultural content into the culture of the Great Wall.Once again,market research is used to analyse the problems of the current tourism product market and to analyse the various consumer groups,categorising the colours,forms and types favoured by each group and designing a targeted,representative cultural tourism product.The design of cultural and creative products is never based on copy-and-paste graphics,but rather on culture and creativity,and only when an object is given cultural value will it take on new life.In terms of colour,the main audience of cultural and creative products is young people,so the choice of colour is on the bright and vivid side,and the combination of colour and text forms a cultural and creative product with a strong visual impact.In terms of graphics,not only are the architectural styles of the ancient Great Wall and Shanhaiguan used,but graphic elements extracted from the story of Yan and Zhao culture are also added to make the whole design more regional and the creative design more complete.Throughout the design process,extracts are added to make up a series of images that are integrated into the design of the Ancient Great Wall,and the culture of the Ancient Great Wall in Hebei is re-examined to explore the search for a new visual language and symbols.