Huaiyang Region Culture Elements In Too Hao Ling Temple Fair Brand And Products For The Application Of Visual Design

The unique regional culture is the root of the cultural confidence of the Chinese nation,and displaying the cultural essence and spiritual symbol embodied in the regional culture is the only way to strengthen the cultural confidence.Huaiyang has rich regional cultural resources.As a folk activity with a long history in Huaiyang,Taihao Mausoleum Temple Fair has high cultural research value and tourism economic value.However,due to the restriction of economic development and cultural level,the design and research of Taihao Mausoleum Temple fair is still insufficient,and the cultural and creative products are lacking in aesthetics and cultural connotation.With the rapid development of our economy,the consumption concept has been transformed from material consumption to spiritual and cultural consumption,and the demand for cultural and creative products is constantly expanding.Therefore,integrating Huaiyang regional culture into the visual design of cultural and creative products of Taihaoling Temple Fair brand can not only highlight its characteristics and connotation,but also promote Huaiyang regional culture.In this paper,Huaiyang regional culture as the entry point,in-depth exploration of its humanistic value and spiritual connotation,the development of Taihaoling temple fair brand cultural products.First,master the basic information of Huaiyang regional culture and Taihao Mausoleum Temple fair,and sort out and summarize the elements of Huaiyang regional culture to provide theoretical support for the subsequent design practice.Secondly,by exploring the basic concept of regional cultural elements in the visual design of brand cultural and creative products,the advantages of applying Huaiyang regional cultural elements in the visual design of Taihao Tomb Temple fair brand cultural and creative products are analyzed,and the necessity of research and development of the visual design of Taihao Tomb Temple Fair cultural and creative products is clarified.Then,through case analysis and field research,we can understand the development status of cultural and creative products of Huaiyang Taihaoling Temple Fair,and accurately target consumer demand and target population.Finally,combining the expression methods of form borrowing,abstract conversion and concrete expression,the paper extracts the main colors of Huaiyang regional cultural elements,refines the modeling of characteristic regional cultural elements,and uses modern illustration design techniques to carry out pattern innovation,so as to realize the clever integration of Huaiyang regional cultural elements and the visual design of cultural and creative products of Taihao Temple Fair.By exploring the visual language of contemporary trends,Taihaoling Temple Fair brand cultural and creative products with Huaiyang regional characteristics and times characteristics are created,so as to meet the aesthetic needs of different consumer groups.At the same time,it provides new ideas for the visual design of Taihaoling Temple Fair brand cultural and creative products.