Research On The Creative Design Of Chahar Cultural Gifts

Cultural and creative products with unique regional style,humanistic history and ethnic emotions are increasingly popular among consumers.Such cultural and creative products can not only meet people’s gradually growing spiritual and cultural needs,but also bring economic benefits to the region,improve regional brand competitiveness and stimulate consumer desire.This design study takes the traditional cultural elements of th e Chahar region in Ulanqab,Inner Mongolia as the entry point,and selects,excavates,a rgues and analyzes the traditional elements of the region to sort out the representative cu ltural connotation and characteristics.Among them,the traditional elements with typical characteristics such as Mongolian five animals culture,Asir music culture,and Chahar costume culture are the focus of this research,and the cultural symbols applicable to cul tural and creative design are defined.Follow the creation principles of product utility,vi sual aesthetics,emotional resonance,and cultural heritage to carry out the practice of cu ltural and creative design.To improve the identity of cultural derivatives in the Chahar r egion and bring new development opportunities for the regional cultural industry.