Research On The Integration Of Business And Finance Of Enterprises From The Perspective Of Behavior

With the in-depth development of globalization,as well as the development of the Internet and information technology,the integration of industry and finance has gradually become a requirement for the development and transformation of enterprises,and more and more enterprises have embarked on the road of integration of industry and finance in the world.For enterprises,the integration of industry and finance improves the management and organizational capabilities of enterprises,realizes prior,intermediate and post-event supervision,better realizes the value of enterprises,expands the value chain of enterprises and helps enterprises achieve competitive advantages,which is of great significance to the healthy and sound development of China’s economy.However,the "Difficult in integrating business and finance" has become a problem faced by many enterprises who are interested in promoting the integration of industry and finance,and has become a problem that cannot be ignored,affecting the high-quality development of China’s economy.For a long time,most studies in the academic field have been based on the assumption of "rational economic man" and have put forward many powerful suggestions,such as building suitable information systems and platforms,attaching importance to the training of talents and improving the management system.However,if these recommendations are refined and put into practice,they may not be able to solve the problems of enterprises.The main reason for this is that the "rational man" hypothesis ignores the fact that human beings are subject to various subjective and objective conditions and cognitive biases in the process of making various decisions.Behavioral science,as a study of human cognitive biases and preferences,acknowledges the objectivity of human cognitive biases and preferences in organizational behavior and their impact on organizational behavior,although these psychological biases and preferences cannot be quantified,it can still make useful suggestions to improve organizational behavior.Therefore,this thesis,based on the theories of Behavioral science,combined with management accounting related theories,from the four behavioral theories of false empathy bias,thinking stereotype effect,framing effect and prospect theory,finds that the reason why enterprises have difficulties in achieving financial integration in business is because the members of enterprises are affected by thinking stereotypes and false empathy effect under the influence of certain organizational environment and their own factors,resulting in difficulties in achieving collaboration and form a synergy.At the same time,because of the characteristics of the integration of industry and finance,human decision-making is easily influenced by information frameworks and reference systems,leading to conservative choices and a lack of enthusiasm among enterprise members,which affects the implementation of the integration of industry and finance.Midea Group,as an early domestic enterprise that promotes industry-finance integration,has been focusing on industry-finance integration and digital construction for a long time.Its business-finance integration is not achieved in one step,but carried out in stages.This paper finds that Midea Group has also encountered difficulties in business and financial integration in the past,but has overcome the difficulties through its own efforts.It not only achieves better financial results,has stronger product competitiveness,but also improves the overall work efficiency and operation of the company.Collaborative ability and enthusiasm,with a high degree of business-finance integration,and its practice of business-finance integration has a high reference value.Therefore,this paper will analyze the transformation process of business and financial integration of Midea from the perspective of behavior,examine its efforts to overcome the interference of various psychological cognitive biases,explore suitable transformation paths,and realize the effect of industry-finance integration,so as to provide reference value for other enterprises to solve the difficulties of industry-finance financing and implement industry-finance integration.