Research On Strategic Development Optimization Of KJ Company

Development strategy refers to the strategic theory of how an enterprise realizes its development,including strategic vision,strategic goal,business strategy and functional strategy.It is an important choice,plan and strategy for the direction,speed,quality,point and capability of development for an enterprise in a certain period.Enterprise strategy can help the company to guide the long-term development direction,clear development goals,point out development points,and determine the needed development capacity.The real purpose of strategy is to solve the problems and achieve rapid,healthy and sustainable development.KJ company,registered in Yantian District,Shenzhen at May 18,2020,is a wholly state-owned joint-stock enterprise.It owns the core capabilities of technology,equipment and implementation in the super high-rise building as well as in "tall,big,precise and difficult" projects.The company provides the world’s leading integrating solutions of formwork system.Its business scope includes: aerial building machine,attached lifting scaffold,general contracting of housing and municipal construction,application of new materials and development of new products.At present,the company has two major businesses,one is the competitive business--aerial building machine,and the other is the main one--attached lifting scaffold.However,due to the continuous introduction of the national height limit policy and the cycle characteristics of the industry,the above two products are facing a critical moment of strategic positioning and layout.This paper takes KJ company as the research object,analyzes the company’s development status from the perspective of the company’s strategy maker,and optimizes the company’s development strategy planning.Through the questionnaire,field survey and other research methods,the author summarized the problems encountered in the current development stage,and analyzed the causes of the problems,put forward the strategic optimization scheme and strategic implementation of safeguard measures.In the case of national economy and industry economy double cycle downregulation,KJ company has gradually formed a double cycle pattern by using the strategy of product alienation,quality positioning,scale effect and customer focus along with taking the group’s internal market as the main to stabilize the company fundamentals and expanding the external market at the same time to extend the company scale,KJ company has laid a solid foundation through the construction of vertical integration and found the path to become the leading enterprise of intelligent building equipment with the development strategy of intensive,horizontal and concentric diversification.The company formed the creative "1234" business model which in line with the current industry characteristics and the company’s current situation through the characteristics of the external environment and the advantages of internal resources,with using the nine canvas analysis and it has become the company’s economic growth point.The company also strengthen the market expansion,human resources promotion,marketing and other functional strategies as well as building the guarantee measures of Party leading,corporate culture,financial capital and quality management to ensure the smooth realization of the company’s strategic goals...