The Research Of Financial Strategy Optimization Of Midea

With the rapid development of China’s economy,people’s living standards are constantly improving.They are no longer satisfied with the basic daily living guarantee,but pay more attention to the improvement of life quality.As a result,the consumer market of high-end products is gradually increasing,and China is making continuous efforts from "made in China" to "created in China".At this time of rapid development in science and technology,technology innovation and timeliness is especially important,enterprises in the fierce market competition,they need to have their own core competitiveness,and create and improve enterprise core competitive ability,and strong financial support,cannot leave the internal with the reasonable formulation and implementation of scientific enterprise financial strategy has a very important relationship.Midea as the representative of a big domestic electrical home appliances manufacturing enterprises,in 2019 to the top of the industry,become the industry leading enterprises,at this point,the traditional home appliance market has become saturated,the will after the outbreak of coronavirus,are affected by the outbreak of the global economy,many enterprises and even go bankrupt due to poor management of money,this phenomenon to the enterprise capital management is a wake-up call,more highlights the importance of reasonable scientific financial strategy.Through the study,this paper finds that the current financial strategy of Midea is no longer suitable for the development of the enterprise,and the enterprise needs to choose a more reasonable financial strategy to maintain its healthy development.This paper divides the main body into six chapters through the method of combining literature research and case study.The first chapter is the introduction,which introduces the research background and significance,research ideas and methods,and the basic framework of the research.The second chapter provides the results of existing literature and relevant theories,and provides the theoretical basis for the subsequent research.The third chapter is the analysis of the current financial strategy of Midea.Through the general situation of Midea and the concrete analysis of the implementation of the current financial strategy,the implementation status and effect of the financial strategy of the enterprise are understood.The fourth chapter of Midea financial strategy to optimize the necessity analysis,through the analysis of enterprise internal development environment and the external competition environment,combined with industry financial competitiveness comparison as well as the enterprise life cycle stage of experience,evaluate the existing financial strategy of the enterprise,and enterprise is more suitable for robust conclusions developmentoriented financial strategy.The fifth chapter is the specific optimization plan of Midea’s financial strategy.Combined with the above comprehensive analysis results,specific and feasible optimization plans are put forward respectively for the investment strategy,financing strategy and dividend distribution strategy of the enterprise’s financial strategy.The sixth chapter is the conclusion,which summarizes the research results and draws the conclusion.