| Project bidding,is in the market economy under the conditions of construction projects contracted and contracted by a way of trading.The rise of the tender for the project is with the development and expansion of the construction industry and the gradual rise of its development process has also experienced from disorder to order and then to the legal path.As the tender is a complex systematic work,so through the tender agency to carry out construction project tender has become the most economical and efficient choice of the contractor.After more than 30 years of development,with the Chinese characteristics of the tender agency industry from scratch,from weak to strong,has developed into a national economy has a very influential sector.In recent years,the number of tendering agency industry personnel,business development direction,the amount of the tender agent,qualification,service depth and profit situation,the domestic tender agency industry has been very large scale.BH Construction Engineering Tendering Agent Co.,Ltd.(hereinafter referred to as "BH")is engaged in the construction project bidding activities of professional intermediaries,the company set up 15 years,has accumulated a wealth of business experience and has a mature staff The Especially with the rapid development of China's construction projects in recent years and the establishment of a superior external economic environment,enterprises in the construction project bidding has also been the development and growth opportunities,the amount of accumulation has reached a qualitative change in the node.How to seize the opportunities and pre-accumulation,according to their own internal conditions and changes in the external environment,adjust the enterprise s development strategy to promote better business growth,has become the key to the future survival and development of enterprises.This paper is divided into five parts to study.The first part is to analyze the status quo and the relevant research data,first analyzed the status quo,and then then analyzes the problems existing in the development of BH Company and the development of BH Company.At the same time,the development of BH Company is analyzed,and the development of BH Company is analyzed.The third part is the internal and external environment analysis of BH company,the internal conditions of the BH company's organizational structure,organizational system,financial strength,human resources conditions,scientific and technological resources,organizational culture and other aspects of the conditions,external conditions BH company external economic environment,BH company external technology environment,BH company external social and cultural environment,BH company external political and legal environment and other four aspects,and use SWOT analysis of BH company advantages,disadvantages,opportunities,threats carried out a comprehensive analysis;The fourth part is BH company development strategy development Implementation of the development strategy from the development strategy of the implementation of the two strategies for the development of the strategy to put forward their own ideas;the fifth part is the BH company's development strategy implementation measures recommendations,mainly from strengthening the publicity,the establishment of departments,reform agencies,Enterprise culture,personnel training and introduction,improve the financial system and other aspects of the six aspects of the analysis.The results show that:BH company's development strategy adjustment should be with the industry chain upstream or downstream of the vertical integration of the expansion.To the upstream extension into the project consulting industry,to the downstream extension into the field of project design and supervision,which helps companies improve profitability,expand the business market. |
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