From "Bone" To Present-Oracle In Cultural And Creative Products Design And Development Research In

Writing is the greatest invention of mankind.If Chinese characters are the root of the ancient Chinese civilization,then oracle bone scripts are the root of Chinese characters.For the modern design of China,the design and development of oracle font is of great significance.In recent years,with the increasing emphasis on Chinese traditional culture and the development of interdisciplinary disciplines,the field of art and design also began to engage in the study of oracle bone inscriptions.The cultural,pictorial and aesthetic features of oracle bone inscriptions have been gradually explored and applied,and design works and artistic works with oracle bone inscriptions as elements have gradually increased.In the field of design,most design works pay more attention to the artistic characteristics of oracle bone inscriptions rather than its practicality.This paper takes the cultural and creative design and development of oracle bone inscriptions as the research goal,and increases the practicability of the design,in order to expand the cultural communication of oracle bone inscriptions,and make them step out of the museum and become a close "partner" in people’s life.Based on the characters and sources of oracle bone inscriptions,this paper chooses different characters of oracle bone inscriptions and designs and develops them for different groups of people and consumption objects.This paper expounds the basic concept and characteristics of Oracle,analyzes the current situation of Oracle cultural and creative products,and summarizes the existing problems.At the same time,the method and value of design and development of oracle bone inscriptions in cultural innovation are expounded.This paper focuses on the design and development of oracle cultural and creative products,and gives a detailed description of the design of zodiac products and literacy cards.The innovation point of the research is to increase the usability of Oracle related products through design,and at the same time improve people’s love and acceptance of Oracle.The research methods of this paper include field investigation method,case analysis method and questionnaire method,etc.,through a variety of methods to study the oracle bone script creative design.It is hoped that through the design and development of cultural and creative products,the cultural transmission of oracle bone inscriptions and the promotion of excellent traditional Chinese culture can be promoted.