Research On Planning And Design Of Rural Flower Tourism Landscape In Nanjing

During the “14th Five-Year Plan period”,our country will enter the age of mass tourism.Although affected by the epidemic,with the government’s initiative to implement the innovation-driven development strategy to give new momentum to tourism,all localities began to further explore a new form of beautiful rural development.Flowers and plants have high landscape,economic and cultural values,profound development history and cultural deposits,and also have the industrial chain of primary,secondary and tertiary industries.Based on native factors such as local land texture,rural development history and local traditional culture,the construction of rural tourism industry with flowers as the theme is to protect rural life,production resources and environment.It is a new form of innovative development of rural tourism landscape based on the principle of sustainable development to continue the traditional village culture and activate the driving force of rural development.At the level of theoretical research,this paper systematically reviews the development history of flower appreciation at home and abroad through literature analysis,case study,multidisciplinary research,field research and other methods.Combined with classic and excellent cases at home and abroad,from the perspective of beautiful countryside construction and rural industry integration,this paper makes an in-depth exploration of rural flower tourism under the background of rural industry integration in the new era.In the aspect of environment,the use of flower landscape to enhance rural living environment,improve production environment,protect ecological natural environment;In terms of economy,the flower industry should be flexibly guided into the countryside by combining the rural original business forms,so as to develop the flower economy and improve residents’ income.In terms of culture,floral culture is integrated with rural folk activities,and floral activities are used to activate cultural activities,so as to realize the inheritance and development of traditional culture.In this paper,Nanjing flower tourism as the research object,the use of cameras,drones,rangefinder and other equipment to visit the city of flower tourism and rural areas of flower tourism scenic spots as well as the city’s large flower market operation situation,the collection and investigation of Nanjing ornamental flower types,a specific analysis of the problems exposed in the development of flower economy,combined with theoretical research,It is concluded that the rural space is the most suitable for the development of the flower economy with the integration of three industries.Aiming at the design strategy research of rural flower tourism,this paper proposes the design core of in-depth combination of flowers with rural environment,industry and cultural resources,and follows the design principles of locational,functional,ecological,vernacular,artistic and economic.Orderly project site selection,theme positioning,space optimization,plant selection,supporting facilities construction,flower activity planning and related online platform construction,and finally achieve the depth of flower empowering countryside,to create a new era of rural flower travel project design goals.Finally,this paper takes Huashan Village,Gaochun District,Nanjing City as an example to carry out design practice,explore the use of local natural,cultural and industrial resources based on the unique land texture and good ecological environment in the countryside,take "flower blooming Huashan" as the theme,integrate the "beautiful economy" of flowers into the countryside,and design and construct the rural flower tourism landscape in the new era with Chinese characteristics.Provide reference for similar flower travel design.