Design Of Ji’an Folk Cultural And Creative Products Based On Semiotics

In recent years,with the development of cultural confidence,the country vigorously advocates the development of cultural and creative industries,which are in full swing everywhere.As a city in the south of Jiangxi,Ji’an is known as "the hometown of talented people","the prestigious county of Jiangnan" and "the golden Luling".In the thousands of years of development,has bred a rich and colorful folk culture,the state also attaches great importance to the protection and inheritance of excellent folk culture.At present,most of the products on the market about Ji’an folk culture and creativity are not innovative enough and lack of brand recognition.In this context,this paper selects four intangible cultural heritages of Ji’an folk culture: Jizhou kiln ceramic firing technique,Ji’an mid-autumn burning pagoda,Ji’an carp lantern dance and Jinggangshan bamboo weaving technique,and uses the concept of design semiotics to refine and transform the elements and symbols of these four cultures,aiming to enrich the cultural connotation of Ji’an folk culture and creative products,create a special cultural brand of Ji’an,and promote the inheritance and development of Ji’an folk culture.This paper firstly outlines the background of the research.This paper firstly outlines the background purpose and significance of the research,and analyzes the current situation of domestic and foreign research;secondly,it studies the knowledge of Ji’an folk culture and the current situation of Ji’an cultural and creative industry,and after studying the related theories of semiotics and design semiotics,it analyzes the four selected Ji’an folk cultures from four dimensions of design semiotics:semantic analysis,semantic analysis,semantic analysis and contextual analysis.Then,we establish the target users of this study,analyze the psychological,physiological and consumption characteristics of the target users,and then conduct detailed research on the users by using questionnaires,and combine the three characteristics of the users to build a portrait of the target users,summarize the five needs of the target users,and establish the next design direction.Finally,combining the cultural connotation of the four folk cultures and the needs of the target users,we established to make a set of incense set products,and designed the logo of Ji’an cultural and creative products,which will be applied to the incense cultural and creative products,and can spread Ji’an culture more effectively.