Research On The Simulation Model Of Water Saving Behavior Diffusion Agent Of College Students

Water saving in colleges and universities is an important part of China’s water-saving social construction,and college students,as the main group of colleges and universities,are an important topic in water conservation to study the water-saving behavior of college students.In addition to their own factors,the water-saving behavior of college students is greatly affected by social networks,university management and mass media.Based on the innovative decisionmaking process of innovation diffusion theory,this paper studies the diffusion process of watersaving behavior of college students in the group and under the joint action of university management and mass media,adopts the research method of intelligent body modeling and simulation,uses the small-world network model structure to construct the social network of college students,and simulates the diffusion process of water-saving behavior among college students.With the support of the Repast platform,an agent model of the diffusion of water saving behavior of college students is established,considering the statistical variables,psychological variables,family factors of individuals,as well as the factors of water saving publicity and facility construction and group factors from university management and mass media,and explores the diffusion process of students’ water saving behavior in different situations through simulation experiments,and puts forward some corresponding strategies and suggestions.The results show that the concept leader in the college student group,the degree of aggregation of social networks,the initial water saver,the attributes of water saving,the construction of water-saving facilities and water-saving publicity in colleges and universities,the number of mass media and the intensity of water-saving publicity will increase the diffusion speed and shorten the diffusion time of water-saving behavior.In addition,the concentration of thought leaders in college groups and the social networks of college students also promotes the spread of water-saving behaviors as early as possible.The study draws the following management enlightenment to promote the water-saving behavior of college students:First,the water-saving management of college students can give full play to the role of the conceptual leader in the college student group,and it can better exert its social influence in the social network and drive water conservation.Second,the work of water conservation should continue to be promoted to form a culture of water conservation,in fact,more college students are only in the stage of knowing about water conservation,if the relevant measures and policies of water conservation promotion are not adopted,the results of water conservation in colleges and universities will not achieve significant results.Third,the method of pioneer leadership and rear-drive can be adopted.Fourth,advanced water-saving facilities are more in line with the life concept of college students,and will increase the perceived ease of use and compatibility of college students for water-saving behavior.Fifth,new media is the largest information acquisition platform in the life of college students,which can fully drive the publicity of water-saving culture and knowledge by major media.The methods and conclusions of this paper can provide a certain reference for universities and governments to promote the diffusion of water-saving behavior of college students,improve the efficiency of water-saving management,and build water-saving universities,and also provide new ideas and methods for the application of intelligent body simulation technology in the field of environmental protection and social network research.Future research directions can further improve and optimize the model from a more detailed and practical perspective,and promote the water-saving behavior of college students in a more scientific and effective way.