Research On Cultural Creative Product Design Of Huizhou Brick Carving Image Elements

The strategic policy of cultural creativity implemented in China in recent years has achieved remarkable results.The cultural creative industry has developed steadily in China and has become a green sunrise industry.Coupled with the vigorous promotion of policies such as "revitalizing traditional crafts" and "helping the poor through non-legacy",China has gradually formed a unique development mode and path of "non-legacy and cultural creation".In order to spread the voice of China and tell the story of China well,designers are more focused on exploring the generation of high-quality cultural products.Huizhou’s non-remains show extremely high artistic and cultural values.Among them,Huizhou brick carving is a bright pearl in the national intangible cultural heritage project.However,under the background of the rise of "intangible cultural heritage creation",the cultural and creative industries in this field are stuck in a bottleneck and difficult to develop,and "live transmission" is facing a test.Taking this as an example,this paper explores ways to inherit intangible culture in life.In this paper,through consulting and analyzing Huizhou brick carving cultural literature,field investigation,dialogue with national inheritors and consumers,the corresponding representative image elements are sorted,screened and refined,and effective cultural elements are used in the creation of the text to deepen the audience’s understanding and understanding of Chinese culture.Then,based on the shape grammar theory,the pattern regeneration design is carried out,and finally the design method of Huizhou brick carving cultural and creative products with brand "Brick Rhyme"("Family Fun" Series)is put forward.The full text consists of six chapters,of which the third,fourth and fifth chapters are the key contents.The first chapter introduces the research background of this topic,analyzes the research status and progress of Huizhou brick carving culture and shape grammar,and expounds the research significance,content and method and innovation points;The second chapter defines the related concepts of Huizhou brick carving and "shape grammar" theory,studies the origin and development of Huizhou brick carving cultural background,studies the inheritance status of Huizhou brick carving,and finally discusses its advantages in the design of cultural and creative products.The third chapter introduces the semantic description of image elements in common themes of Huizhou brick carving,summarizes Huizhou brick carving technology and artistic style,and summarizes the core values of local people;The fourth chapter summarizes and analyzes the image elements of Huizhou brick carving,extracts and sorts out the representative image elements of Huizhou brick carving with different themes,and then lays a theoretical foundation for pattern deformation and regeneration design based on shape grammar.Finally,a reference resource library of representative image elements of Huizhou brick carving is constructed for subsequent cultural and creative product design.The fifth chapter is the practical application part of Huizhou brick carving cultural creation product design.Through online questionnaire and offline interview,the user needs are determined,and two specific schemes are put forward and implemented.The sixth chapter is conclusion and future prospect.In a word,this study applies the method of "shape grammar" to Huizhou brick carving culture to carry out creative product design research,and fully displays the "shape" and "meaning" of brick carving image elements.I hope to provide some reference value for the integration and innovation of similar traditional handicrafts and regional cultural and creative products,so as to enhance the sense of cultural identity.Figure [106] table [23] reference [52]...