Research On Rural Cultural And Creative Design Of Historical Celebrities Under The Background Of Village Revitalization

The report to the 20 th CPC National Congress of the Communist Party of China pointed out that we must attach importance to rural culture to comprehensively promote rural revitalization.As the bearing place of Chinese farming culture,the countryside has left a huge amount of cultural resources over the long history.Among them,the cultural resources with the theme of historical celebrities are more likely to attract audiences because of their unique interest,communication,and connotation,which is also more in line with the design elements and conceptual mechanism of Wenchuang.Therefore,integrating the cultural resources of rural historical celebrities into the design of Wenchuang products can greatly enhance the cultural connotation and artistic creativity of products.Under this background,this paper tries to break through the barrier of single expression and weak brand of local cultural and creative products utilizing the influence of the theme of "historical celebrities" in cultural communication and coupling with cultural and creative works,so that rural cultural and creative products can break through the conservative design concept and production mode of traditional rural native products and handicrafts,and effectively improve the communication channels and economic benefits of local specialty culture.Based on this,this paper takes the analysis of the current situation of domestic and foreign cultural and creative product design as the research starting point and concludes that the innovative breakthrough point of cultural and creative design lies in the aggregation of elements and the reproduction of connotation based on the established paradigm.Therefore,this paper first clarifies the connotation and classification of historical celebrity resources,and systematically traces,induces and classifies rural cultural and creative design,smoothing the development conditions of rural historical celebrity theme in cultural and creative design;Secondly,combined with the development conditions,starting with the general situation of the existing resources in Chunqiu Township,Shucheng County and the difficulties in the realization of local cultural and creative products,combined with relevant cases of cultural and creative achievements,this paper analyzes the focus of the development potential of local rural cultural and creative;At the same time,starting from the focus,focusing on positioning,principles and methods,the bottom logic and top design of Wenchuang design in Chunqiu Township,Shucheng County are perfected in a trinity;Finally,carry out the logic and design,deduce the resource empowerment mechanism of historical celebrities in practice,and push back the creative design to achieve a comprehensive upgrade of creativity,characteristics and connotation.Specifically,the main contributions of this paper are as follows: First,it proposes to build a three-level positive cycle system of cultural and creative design,which includes "establishing and improving brand identity system","shaping IP" and "forming local brand communication".Secondly,based on the field investigation and research in Chunqiu Township of Shucheng County,it is found that the novelty degree and cultural connotation of cultural creation are equally valued,and designers should give consideration to the artistry and practicability of cultural creation products.Third,it proposed a design layout based on "historical celebrities" as the carrier,keeping up with national policies and taking into account the whole cultural and creative life cycle.bridging the gap between the inefficient production process and mechanical production line in Shucheng County Chunqiu Township,using the cultural connotation to empower the local cultural and creative industry.To sum up,the rural development strategy based on China’s characteristics makes rural cultural products have great development value.The research and development design of cultural products centering on historical celebrities is of great significance to stimulate the revitalization and vitality of rural areas,promote the development of the rural economy,establish the confidence of rural culture,and promote the culture of rural historical celebrities.Figure [ 75 ] table [ 14 ] reference [ 50 ]...