Case Study On JL Automobile Digital Transformation And Construction

Since 2020,China has increased its investment in new digital infrastructure,especially in areas such as the Internet,5G,Internet of Things,and blockchain.As a result,the development level of China’s digital economy has significantly increased,and the direction of China’s industrial system reform and innovative development has gradually become the digital economy.With the adjustment of the structural layout of the manufacturing industry,the Chinese automotive industry urgently needs to seize the opportunities of digital economy development,achieve innovation,and promote the transformation of development models.Digitalization has a profound impact on the development of the automotive industry,which is reflected in the relevant models of research and development,manufacturing,and marketing.Deeply studying the impact of digitalization on enterprises is beneficial for Chinese automobile enterprises to adjust their business models and enhance their international competitiveness.This article takes JL Automobile Company as a case study.Firstly,it introduces the basic situation of JL Automobile Company,analyzes the transformation and development of JL Automobile under the background of digitalization,and focuses on the impact of digitalization on JL Automobile.The analysis results show that digitalization has a significant impact on the profit model of JL Automobile Company;Secondly,it analyzes the problems existing in the process of JL automobile’s Digital transformation,such as the weak effect of digital cost control measures,the lack of obvious advantages of digital technology,the serious backwardness of brand construction,and the poor connection of the post digital supply chain;Thirdly,through the analysis of various indicators and data in the process of Digital transformation,we found a breakthrough to solve the problem,and proposed improvement measures from the aspects of improving digital cost control measures,comprehensively promoting the development of digital technology,continuously optimizing brand building,and improving the construction of supply chain value system.The reform and innovation of JL automobile enterprises in the process of Digital transformation is worth learning from,and other enterprises in the same industry can also carry out transformation and innovation based on this and in combination with their own characteristics.