Research On Promotion Strategy Of Competitiveness Of Portable Lithium Power Products

With the advent of the 21 st century,there are urgent new energy demand issues that need to be alleviated worldwide.The biggest concern for humanity is how to promote low-carbon new energy while developing the national economy.At present,the inevitable trend of global development is to focus on developing a low-carbon economy and developing new energy under the protection of new technologies.In this context,studying the improvement of competitiveness of new energy enterprises is of great significance for them to maintain competitive advantages and sustainable development.After summarizing and analyzing relevant theoretical materials,this article takes the new energy industry as the research object,and around the theme of improving enterprise competitiveness,uses Analytic Hierarchy Process and Fuzzy Comprehensive Evaluation to construct an evaluation index system for M enterprise’s core competitiveness,including the proportion of patent ownership,high-tech personnel,R&D investment,new product output value,product qualification rate,cost expense rate,on time delivery rate,and equipment profit margin,A total of 21 indicators,including market share,sales growth rate,customer satisfaction rate,network coverage rate,after-sales service level,brand awareness,brand satisfaction,brand loyalty,human resource turnover rate,total labor productivity,total training costs,and turnover rate of knowledge-based employees,have constructed the secondary indicator system for this article’s evaluation.The article uses empirical analysis to analyze the competition situation of M company and finds that although the company occupies a certain market share and has a very obvious market advantage,there is still room for improvement in M company’s core competitiveness.This article uses the analysis activity of M Enterprise’s core competitiveness to explore the management of core competitiveness in manufacturing related enterprises,and summarizes and analyzes the future development trends of enterprises.It proposes that M Enterprise should enhance its innovation and service capabilities,cultivate its core market,establish a diversified business system,optimize its core technology,and cultivate core talents,in order to enhance its core competitiveness.