Research On The Construction And Application Of Service Experience Model Of Museum Public Space

In recent years,under the dual influence of the vigorous development of cultural industry and the development of people’s spiritual and cultural needs,the upsurge of visiting museums has been set off in China.The traditional museum mode is gradually disintegrated,and the function and value concept of museums are also changed,extending from cultural consumption dominated by collection and exhibition to activities and space experience.Based on the research on the experience of museum visitors,it is found that many visitors suffer from "museum fatigue" during the exhibition,which leads to them choosing to leave after visiting the exhibition.The lack of public space functions affects the experience of visitors and is not conducive to the transformation and development of museums.At present,the domestic public space has not formed an effective service system and strategy,how to "let the museum into the life of the audience" has become the primary problem to be solved in the development of museums.Through literature collation,field investigation and audience survey of museum public space,combined with the local conditions of China,this study tries to refine and construct the experience strategy of museum public space service from the experience preference theory.Starting from the four elements of Sences,Interaction,communinty-Values(SICV),and through corresponding strategy planning,the public needs in the public space of the museum can be met.In order to help the museum in the transition stage can well handle the relationship between public space and exhibition space,to create a second urban cultural space.Taking the Nanyue King Museum in Guangdong Province as an example,this paper explores how the public space of the museum provides material and spiritual needs for the audience,and verifies the design of the public space service strategy of the museum.By sorting out the stakeholders,the value proposition,customer journey and service touch points(museum public space,featured activities,service platform design)are designed to consider the visitors’ service experience preferences in public space,so as to meet the visitors’ leisure and entertainment needs in addition to exhibitions.The design practice shows that the service experience of museum public space designed based on the "four-dimensional model" of experience preference theory can not only improve and create high-value service contents and experience methods for the visitors,but also provide new ideas and practical significance for reference for the transformation and development of museum public space in our country in the future.