Intellectual Property Image And Derivative Design Of Vulcan In Nanyue Blessing Culture

The Five Mountains are the five most famous mountains in traditional Chinese culture,and Nan Yue,as one of the Five Mountains,is blessed with natural resources and intangible cultural heritage,and has a reputation as a sacred place for praying for good fortune,so the culture of praying for good fortune,as a carrier of people’s good wishes,should be explored in depth.In the era of new economic integration,cultural IP has led to the development of economic industries,and the design of IP images has become one of the important ways to promote cultural IP.Through the design of the IP image of the Fire God and derivatives in the culture of blessing,the significance of the IP image for cultural communication is demonstrated,thus achieving the purpose of inheriting and promoting the culture of praying for blessing in Nanyue.Therefore,the entry point for the design of the IP image of the Fire God is to inherit and promote the culture of praying for blessings in Nanyue,and to explore the cultural and creative connection points around the breadth and depth of the design of the IP image and derivatives of the Fire God.The current situation,cultural background and spiritual connotation of the Nangyue praying culture,as well as the elements of IP image design and the characteristics of IP image will be analysed.The IP image will be visually transformed using the IP image positioning methods of style,form and emotion,and following the design principles of visual identity,cultural heritage,emotional continuity and interactive experience.The theme of "Temple Fun Hengsheng" is used to create a national trendy Vulcan IP image,and a series of IP image derivatives are extended through the IP image.Through the design of the "Temple Fun Hengsheng" IP series,the cultural and commercial value of Nanyue’s tourism industry will be explored,and a valuable design reference will be provided for the derivative application of the cultural IP image.It is hoped that this research and design will provide a valuable reference for the modernisation of Nanyue’s cultural industry.