The Application Of "Zodiac" In The Design Of Campus Cultural Derivatives

The twelve zodiac signs are one of the outstanding traditional cultures of the Chinese nation,with strong auspicious cultural meanings,and they play an important role in people's folk beliefs.Today,as the country pays more and more attention to traditional culture and people's growing spiritual and cultural needs,in order to make traditional culture better develop under the premise of conforming to the trend of the times,it is necessary to carry out innovative design and the carrier of its cultural transmission.application.Cultural derivatives are a form of displaying cultural resources as products.It carries the designer's design concepts and deep understanding of culture.Campus cultural derivatives are one of its branches.Through the creativity and modern visual form of campus culture derivatives,the traditional Chinese zodiac culture can be integrated into modern design,which can not only better open up the space for campus culture derivatives design,enhance the market competitiveness of campus culture derivatives,but also promote the spread of Chinese zodiac culture Good effect.This article discusses this aspect.The thesis tries to take the Chinese zodiac culture as the breakthrough point,combine the colorful campus life of colleges and universities,and use the form of creative derivatives to explore the possibility of the Chinese zodiac in the development of college campuses.The first chapter of the thesis combs the related concepts of the zodiac culture,focusing on the folk cultural connotation and symbolic meaning of the zodiac culture;the second chapter discusses the concept of campus culture and campus culture derivatives,and investigates the existing campus culture derivatives in China Analyze its design status and its shortcomings,and find new design ideas;Chapter 3 analyzes the relationship between the zodiac culture and campus culture derivatives,and explores the feasibility of the zodiac culture entering the campus in the form of derivatives;The understanding of the zodiac culture,through imagining,designing the main image of the "campus zodiac",and through a series of application forms to make the zodiac culture develop better with the aid of college campus culture derivatives.