Research On The Development Of Shentong Metro Cultural And Creative Design Based On Multidimensional Experience

The subway has gradually become an important symbol of urban development,and its functional focus has shifted from a single transportation transportation to cultural information transmission with the main purpose of spreading culture.Subway cultural and creative activities have also become an important component of urban and subway culture.As a rising star in the field of design,multi-dimensional experience has provided a new means for the display and dissemination of urban culture with its rapid development,and has been widely used in design due to its interactive and interesting characteristics.This paper takes multidimensional experience as the starting point,introduces its concept into subway cultural and creative design,and delves into its basic characteristics and presentation forms in subway cultural and creative design.Based on this,a targeted analysis of the multidimensional experience application methods in subway cultural and creative design is conducted to explore the development potential of Shentong subway cultural and creative design.The aim is to enrich the design form and experience of subway cultural and creative design,meet the diverse needs of the people in the current era for spiritual culture,and apply the multidimensional experience design form to subway cultural and creative design for the first time.This article is mainly divided into four parts.The first part provides a brief overview and analysis of the current design status and prospects of Shanghai’s subway and subway cultural and creative industries,and summarizes the significance of the Shanghai cultural and creative industry for Shanghai and its subway;The second part focuses on the three main subjects in the concept of cultural and creative consumption,and summarizes the specific types of multidimensional experiences in the field of cultural and creative consumption;The third part focuses on the five dimensions of experience,and conducts detailed research and analysis on the multidimensional experience application in subway cultural and creative industries;On the basis of the first three parts,the fourth part explores the application of multi-dimensional experiential cultural and creative design based on the design practice of Shentong Metro,summarizes specific design methods,and provides reference practical value for the development and application of multi-dimensional experience in the field of subway cultural and creative design.From a practical perspective,this article provides a new design method for the development and construction of Shanghai subway cultural and creative industries using a multi-dimensional experience design approach;From an academic perspective,introducing the emerging design method of multidimensional experience into the subway cultural and creative field with strong development limitations has laid a theoretical foundation for the application of multidimensional experience in the field of cultural and creative development,and has played a certain reference significance.