Research On The Design Of Museum Cultural And Creative Products Based On Multi-sensory Experience ——Take Jiangxi Provincial Museum As An Example

Experience the background of the economic era.,consumers are paying more and more attention to the experience and spiritual satisfaction brought by products.As the material carrier of culture,the unique cultural properties of museum cultural products can better meet the spiritual needs of consumers at this stage.In recent years,such products have received more and more attention.However,in terms of the overall development level of museum cultural and creative products,they are only in the initial stage,with serious homogenization,insufficient cultural connotation and poor experience,which cannot better meet people’s growing spiritual and cultural consumption needs.Multi-sensory experience design emphasizes the collaboration of the senses,stimulating users through multiple senses,making them perceive product information from multiple angles,forming a comprehensive cognition of the product and stimulating their emotions.Based on the design concept of multi-sensory experience,this article explores the new ideas of museum cultural and creative product design,and takes the Jiangxi Provincial Museum as an example to carry out the practice of cultural and creative product design.The article first collects and organizes relevant data on the concept of multisensory experience design and the overall development status of museum cultural and creative products,and concludes that it is necessary to introduce the concept of multisensory experience into the design of museum cultural and creative products by combining excellent cases.After that,the cultural resources of Jiangxi museum collections were sorted out,and through field research and questionnaire interviews,the problems of lack of creativity and homogeneity of Jiangxi museum creative products were found,and qualitative and quantitative research on the visiting population of Jiangxi museums was conducted to analyze consumer needs and point out the direction for later design practice.Then,we analyzed the product components and their sensory characteristics,combined with sensory cognitive principles,and proposed multi-sensory experience design strategies;based on product design rules and requirements,we summarized the design principles and methods of multi-sensory experience-based cultural and creative products,integrated and sorted out,and obtained a model of multi-sensory experience-based museum cultural and creative product design.Finally,taking the Jiangxi Provincial Museum as an example,the design practice is carried out based on the design model of multi-sensory experience.The design works are evaluated to verify the design model of museum cultural and creative products.By outputting the design model of museum cultural and creative product design based on multi-sensory experience and using Jiangxi Museum as an example,we hope to enrich the experience dimension of Jiangxi Museum cultural and creative product with the intervention of multi-sensory experience concept,enhance the product creativity and promote the dissemination of museum culture.At the same time,it provides reference ideas for other museums to design and develop their cultural and creative products,and promotes the prosperous development of museum cultural and creative business.