| In recent years,the overall home furnishing domestic market is in its infancy,with huge potential market capacity and great development opportunities.For X company of traditional wooden door enterprise,we should seize the opportunity to realize the sustainable development of the enterprise by transforming and upgrading from providing a single product to providing an overall home furnishing solution.Based on the analysis of the internal conditions and external environment of the development of X Company,this paper discusses the development strategy selection of X company,establishes the development strategy of X Company,and puts forward specific countermeasures and safeguard measures for the implementation of the strategy.This study found that from the perspective of internal conditions,X Company has the resources and ability to transform to the overall home furnishing integration.As a leading brand of Italian armored door,X company has rich production experience of door and window products and a relatively sound marketing network,as well as the advantage of integrating resources to operate the overall home furnishing project.From the external macro environment,although affected by the new crown epidemic,the global economy has entered a downturn period,and the overall household market demand has also been affected,but overall,it is still on the rise.From the perspective of industry environment,the overall home furnishing market is in its infancy,and the market demand is constantly stimulated.Although the competition is fierce,the brands of different grades still have better development space.Therefore,X Company should take the development strategy of expanding production and vigorously develop the overall home furnishing,from providing a single product to providing an overall home furnishing solution.This study also discusses the implementation of the development strategy of X Company,puts forward the key points of the three stages of the implementation of the development strategy,focuses on the main work and content of the first stage of the implementation of the strategy of X company,production planning scheme,and finally puts forward the implementation guarantee measures from the aspects of organization and human resources,capital,system,culture,etc.I hope that the research of this paper can provide a reference for the strategic transformation of the same type of enterprises. |
