A Study Of The Impact Of NIO’s Business Model Innovation On Financial Performance

In the era of digital economy,new energy vehicles,driven by the wave of Internet,have become a strategic emerging industry with technology-led development,which is changing the traditional automobile industry with nearly 100 years of history.The competition in the new energy vehicle industry under the policy subsidies and dividends is becoming more and more fierce,how to gain a foothold in the fierce competitive environment,some companies create value and gain core competitiveness by innovating business models.Whether the innovation of business model can bring actual economic benefits to the enterprise is also a current topic of deep thinking.As an important part of business management,the performance of a company’s business model will be affected to a certain extent as the business model changes.This paper takes a financial perspective as the starting point.This paper takes the financial perspective as the starting point and uses NIO as the case study.Firstly,we use literature analysis to review the three key factors of business model,business model innovation and financial performance,and analyze the concepts and theories related to the impact of NIO’s business model innovation on financial performance based on business model canvas theory,stakeholder related theory and value chain theory.Then,based on the above theoretical analysis,a case study approach is used to analyze the value proposition and core resource capabilities of NIO in terms of its innovation drivers,innovation initiatives,and the impact of key operations on financial activities.Again,qualitative and quantitative analyses are used to effectively analyze the impact of NIO’s business model innovation on financial performance,using ratio analysis and EVA analysis,and non-financial indicators such as brand influence,new product development capability,and customer satisfaction to analyze the impact of non-financial indicators to determine the fluctuation of NIO’s business model on financial aspects,including the completeness of production clusters,the Finally,we propose the suggestions and inspirations of NIO as a benchmark for business model innovation to the industry,which provides some reference for the whole new energy vehicle industry.