Study On The Influence Of SPZP Home Furnishing Company’s Business Model Operation On Business Performance

Business model reflects the operation logic of an enterprise,determines the efficiency and space of enterprise value creation,and has an important impact on enterprise development strategy.A business model suitable for the enterprise’s own development can form the unique competitiveness and sustainable development of the enterprise,enhance the ability to create profits,and provide value-added space for customers,employees,partners,suppliers and other stakeholders.Therefore,when studying the impact of business model on business performance,we should not only focus on financial performance indicators for evaluation,but also consider non-financial performance closely related to many stakeholders.The perspective of balanced scorecard includes information about finance,customers,internal processes,employee growth and so on.It can more truly and reliably reflect the impact of business model on business performance.Therefore,based on the perspective of balanced scorecard,this paper studies the impact of the operation of SPZP’s business model on business performance.Based on the balanced scorecard theory,value chain theory and stakeholder theory,this paper selects SPZP Home Furnishing Company,which is influential in the home decoration industry,as the research object to study the impact of its business model on business performance.First of all,the literature analysis and define the concept of business model,business model elements,on the basis of investigate an outfit of the elements of the enterprise business model,inductive teasing out the customer value proposition,key business system,the core resources,the profit model,the five elements of enterprise value,and then expounds the business model elements affect the path of the business performance.Then,it analyzes the elements and characteristics of the business model of SPZP Home Furnishing Company.Based on the four dimensions of balanced scorecard,it analyzes and evaluates the operation effect of the "Internet + platform" business model of SPZP Home Furnishing Company from the perspectives of financial and non-financial performance.Finally,in view of the problems existing in the operation of the business model of SPZP Home Furnishing Company,based on the long-term development of the enterprise,put forward the strategy of optimizing the business model of the enterprise.Through the research findings :(1)customer value proposition elements acting on the customer dimension,bring the improvement of enterprise brand value and customer satisfaction.(2)The key business system and core resource elements act on the internal process dimension,optimize the internal processes and reduce the period cost.(3)Profit model elements act on the financial dimension,the company’s revenue and profit are both improved,and various financial indicators are well reflected.(4)Enterprise value factors act on the dimensions of learning and growth,so that talent,technology and research and development can be better promoted.The operation of the business model enables the company to develop comprehensively in all aspects of operation and management,and the financial and nonfinancial indicators have remarkable effects.However,there are still problems such as poor drainage marketing effect,insufficient product operation and management ability and low profit of direct marketing model.Therefore,we optimize the customer value transmission method,key business system and profit source to provide countermeasures and suggestions to promote the innovation and optimization of business model and promote the sustainable development of the company.