Design And Research Of Cultural And Creative Products Of Nanbaoli Gaotu Site Museum

The report of the 20 th National Congress of the Communist Party of China clearly puts forward that we should insist on using literature to shape tourism and use tourism to highlight literature,and further promote the in-depth integrated development of culture and tourism.Cultural and creative products,as an important part of the sustainable development of museums,inject new vitality and vitality into museums,and play an important role in cultural inheritance and cultural exploration.Nanbaoli Gaotu Site Museum is a large settlement in the late Neolithic Age in the eastern part of Inner Mongolia Autonomous Region,with a large number of precious cultural relics and high quality.Under the great promotion of culture and tourism by the government of Inner Mongolia Autonomous Region,Nanbaoli Gaotu Site Museum has met both opportunities and challenges.Because of the lack of development of cultural and creative products in Nanbaoli Gaotu Site Museum,Therefore,the design and research of the cultural and creative products of the site museum is of great significance to the development of cultural tourism.This paper takes the cultural and creative products of Nanbaoli Gaotu Site Museum as the research object and museum culture as the research background.First of all,the concept of cultural and creative products of the museum is summarized,and the investigation and classic case analysis are carried out.Through field research,the author has an in-depth understanding of the collection resources of Nanbaoli Gaotu Site Museum,Xiaoheyan culture and the current situation of cultural and creative products.And summarize its advantages and disadvantages;Finally,on the basis of the design method of cultural and creative products of the museum,the design strategy of Nanbaoli Gaotu Site Museum is set up,the representative symbols of elements of Nanbaoli Gaotu Site Museum are extracted,and the design and application of these elements in cultural and creative products are completed,It is hoped to provide a certain role in promoting the development of cultural and creative products of the museum.