Research On The Transformation Design Of Museum Cultural And Creative Products From The Perspective Of Cultural Consumption

With the continuous upgrading of China’s consumption structure,the focus of national consumption is gradually shifting from material life to spiritual and cultural life.Cultural and creative products are the most important and direct carrier for museums to convey museum culture to consumers.Cultural and creative products are gradually developing from simple cultural consumer goods to the media of spreading culture to consumers,meeting consumers’ cultural needs and helping consumers transform their lifestyles.However,at present,most museum cultural and creative products still lack thinking in the aspects of museum culture mining,cultural transmission and expression,and marketing to drive the consumption of mass cultural products,which cannot meet the growing demand of consumers for cultural consumption and hinders the further development of cultural consumption.This topic through the introduction of cultural consumption concept,explore new era to meet people’s growing cultural consumption demand under the museum culture creative product design methods and strategies,to ensure that the museum comply with the trends of cultural consumption,as the design can meet the demand of the new era of cultural consumption of new cultural and creative products open thinking and design.First of all,in combination with the changes in consumer demand under the background of cultural consumption upgrading,this paper summarizes the three transformation perspectives of cultural and creative products in museums by analyzing the consumption path and value dimension of cultural consumption in cultural consumption.Secondly,based on theories in related fields,the factors of cultural consumption of museum cultural and creative products from the three perspectives are divided into two dimensions,and the elements of transformation are extracted and illustrated with cases.Thirdly,this paper takes Suzhou Museum and Wuxi Museum as examples to carry out an empirical study.Through the comparison between these museums in the development category,user experience and product marketing of museum cultural and creative products,the paper discusses the differences existing in various dimensions of cultural consumption of museum cultural and creative products.Through questionnaire survey and in-depth interview,this paper conducts insight analysis on the cultural consumption demands of mainstream museum cultural and creative products consumers,and concludes that the transformation direction.Finally,the paper puts forward the transformation strategy of museum cultural and creative products in three aspects: broadening the cultural layout,deepening consumer experience and expanding the cultural influence.