Study On The Cultural And Creative Design On The Theme Of "The Righteous Culture"

"Justice" is one of the traditional value systems of China,which is of great significance for inheriting traditional culture and promoting national spirit.In-depth research and mining on it will play a positive role in contemporary IP design.As one of the outstanding traditional cultures of the Chinese nation,the culture of justice has a long history and a splendid culture.We should dig deeper into the spirit of justice culture and firmly examine the cause of comprehensively promoting the great rejuvenation of the Chinese nation in the context of more than 5,000 years of civilization and 100 years of Party history.In the deep understanding and grasp of history and culture to stimulate the Chinese fine traditional culture of innovation and creativity.Through investigation and research,it is found that "righteousness" culture is an important part of Chinese excellent traditional culture,and the academic circle has produced abundant research results on "righteousness" culture.In terms of professional works,there are no academic monographs solely on "righteousness" culture,and among the published academic monographs involving "righteousness" culture,"righteousness" culture has not become an independent subject,but exists as a component of traditional culture.However,the current academic research has virtually narrowed the scope of "righteousness",often focusing on loyalty,chivalrity and other levels of research.Through the collection of IP and creative products related to "righteousness" culture,it can be seen that the design techniques of most IP and creative products related to "righteousness" culture on the market are in the middle and low level,with single function,lack of practicability and systematism.Most products focus on ornaments and ornaments,and have not formed a systematic IP image telling the story of "righteousness" culture.From this analysis,there is a wide space for creative design of "Yi" cultural elements.IP creative design with "righteousness" culture as the theme is to combine "righteousness" and IP,to express ideas in a new way,to organically combine traditional and modern culture,so as to create a design product in line with contemporary young people’s interests.This thesis firstly interprets the characters in the stories of "righteousness" culture,extracts the characteristics and elements of the characters,selects the scene of the stories of "righteousness" culture,extracts the key images by interpreting the key points of the stories,and carries out the color refining and matching interpretation of the characters in the stories of "righteousness" culture.On this basis,the design method of IP culture is used for reference,and a variety of artistic techniques such as cuteness and exaggeration are used to carry out a new interpretation of "righteousness" culture.In addition,the traditional "righteousness" culture is innovated with modern design technology and methods,so that "righteousness" can enter people’s life,make the intangible culture more vivid and be understood by more and more people.To better tell the story of China.